Masterclass Marketing Digital

From Stories to Strategy: How Storytelling and Community Sparked My Career in Global Tech

This masterclass shares a real-world journey of switching careers—from journalism to community management, and ultimately into digital marketing and business leadership. Through practical examples and personal lessons, Tari explores how transferable skills like storytelling, audience understanding, and relationship-building can be turned into powerful drivers of brand growth. Participants will gain actionable insights on navigating career pivots, building full-funnel marketing expertise, and evolving professionally without starting from zero.

💻 Free webinar

Guest speaker: Tari Pradiani

Business Head Pinterest at Aleph Group, Inc.

Tari Pradiani is a digital leader with over a decade of experience driving growth for multinationals and 100+ emerging brands. As Business Head for Pinterest at Aleph, she leads strategic partnerships and growth within the visual discovery and social commerce ecosystem. Previously, Tari was Industry Lead at TikTok Indonesia, managing brand partnerships for sectors including FMCG, Travel, and Fashion. At Meitu Inc., she rose from Community Manager to Business Development Director, spearheading media strategies for major clients like L’Oréal Group and Tokopedia. A University of Oregon graduate, Tari combines a global perspective with deep expertise in full-funnel marketing, KOL management, and commercial strategy across the Southeast Asian market.

What you will learn

✅ To master the "Strategic Pivot," translating foundational skills like storytelling into high-impact leadership roles within the global tech ecosystem.

✅ To bridge Community and Commerce, learning how to transform organic audience engagement into scalable business growth and brand partnerships.

✅ To navigate the Full-Funnel Journey, gaining actionable techniques to drive user intent and conversion using KOLs and visual discovery.

✅ To build a Global Career Roadmap, identifying the essential mindset shifts needed to lead high-performing teams across multinational markets.

What our students say

"Digital Ad Expert gave me a huge motivation to continue my learning journey. I am truly thankful for the opportunity, and I now feel confident and ready to tackle the job market. Thank you for boosting my confidence!"

⭐ Jazmin, Argentina

"I’m walking away with a world of possibilities, both professionally and for my business. I can now accomplish so much on social media, including things I didn't even know were possible before."

⭐ Patrick, Ghana

"This was a truly great learning journey. My deepest gratitude goes to the entire Ad Expert Aleph team for providing and continuing to provide this opportunity to train us in such an exciting digital field. A thousand thanks!"

⭐ Zayda, Uruguay

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FAQs

Our Digital Ad Expert Masterclasses offer participants the invaluable opportunity to learn directly from experts in the field. They are a unique experience to gain specialized, first-hand knowledge. These classes are carefully designed around relevant topics in digital marketing and advertising, with the purpose of providing in-depth knowledge and an up-to-date vision of the industry.

This Masterclass will provide you with specialized knowledge, practical experience, networking opportunities, and the motivation to keep advancing in your professional career in the field of digital marketing and advertising. Our primary objective is to inspire, inform, and foster the growth and motivation of developing digital professionals.

This is a free activity and open to the community. Through these Masterclasses, we want to provide in-depth knowledge and an industry perspective. Our goal is to inspire and empower future digital experts, closing the digital skills gap worldwide.

Yes. To access all Masterclasses, you must be an active student of the Digital Ad Certificate. To join, simply register on our website aleph.digitaladexpert.com/dac_en. Once registered, after completing the Prework and selecting your learning methodology, you will be able to access the materials and resources through our online platform

Yes, of course! During the Masterclass, you will have the opportunity to participate in an interactive Q&A session. You can send your questions through the chat, and at the end of the session, time will be dedicated to answering them and addressing your concerns. Don't miss this valuable opportunity to learn and get answers directly from our experts in the field!