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The fast logistics way allows a shipper to retain better delivered product quality, whereas the slow one provides a cost advantage. The two shippers sell high\u2010 and low\u2010quality products, respectively. We find that the equilibria of the logistics game are determined by the initial qualities of the two products, the differences in the transportation times, and the unit logistics costs of the two logistics ways. Furthermore, a large difference in transportation times enables the high\u2010quality shipper to select the fast logistics way but the low\u2010quality shipper to choose the slow logistics. In this way, the high\u2010quality shipper can benefit from the large difference in delivered product qualities, whereas the low\u2010quality shipper alleviates the pressure of competition. By contrast, when the unit logistics cost of the fast logistics way is sufficiently high, a small difference in transportation times stimulates the high\u2010quality shipper to use the slow logistics way but the low\u2010quality shipper to adopt the fast logistics. The high\u2010quality shipper may seek the benefit from an increase in demand, whereas the low\u2010quality shipper should narrow the difference in delivered product qualities. Finally, we find that faster logistics or higher initial product quality is beneficial to the high\u2010quality shipper, whereas slower logistics or lower initial product quality may be optimal for the low\u2010quality shipper. These findings offer useful insights for managers to choose their logistics\u00a0ways.<\/jats:p>","DOI":"10.1111\/itor.13433","type":"journal-article","created":{"date-parts":[[2024,1,23]],"date-time":"2024-01-23T04:44:36Z","timestamp":1705985076000},"page":"3138-3167","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":2,"title":["Fast or slow? 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