Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth.

Fri, 01 Jan 2021 00:00:00 +0100

Lin Qiao, Mengmeng Song, Nan (Tina) Wang :
Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth. J. Comput. Inf. Syst. 61(4): 357-370 (2021)