<?xml version="1.0"?>
<dblpperson name="Steve Carson" pid="152/7415" n="2">
<person key="homepages/152/7415" mdate="2014-10-20">
<author pid="152/7415">Steve Carson</author>
</person>
<r><article key="journals/mktsci/YazdaniGC18" mdate="2025-01-19">
<author pid="229/7561">Elham Yazdani</author>
<author orcid="0000-0002-1955-7920" pid="23/8757">Shyam Gopinath</author>
<author pid="152/7415">Steve Carson</author>
<title>Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales.</title>
<pages>838-851</pages>
<year>2018</year>
<volume>37</volume>
<journal>Mark. Sci.</journal>
<number>5</number>
<ee>https://doi.org/10.1287/mksc.2018.1101</ee>
<ee>https://www.wikidata.org/entity/Q129348618</ee>
<url>db/journals/mktsci/mktsci37.html#YazdaniGC18</url>
</article>
</r>
<r><article key="journals/standardview/RadaCHM94" mdate="2020-06-18">
<author pid="r/RoyRada">Roy Rada</author>
<author pid="152/7415">Steve Carson</author>
<author pid="h/ChristopherTHaynes">Christopher T. Haynes</author>
<author pid="15/2259">James W. Moore</author>
<title>IT standards development and consensus: three case studies.</title>
<pages>50-54</pages>
<year>1994</year>
<volume>2</volume>
<journal>ACM Stand.</journal>
<number>1</number>
<ee>https://doi.org/10.1145/224145.224153</ee>
<url>db/journals/standardview/standardview2.html#RadaCHM94</url>
</article>
</r>
<coauthors n="5" nc="2">
<co c="1"><na f="g/Gopinath:Shyam" pid="23/8757">Shyam Gopinath</na></co>
<co c="0"><na f="h/Haynes:Christopher_T=" pid="h/ChristopherTHaynes">Christopher T. Haynes</na></co>
<co c="0"><na f="m/Moore:James_W=" pid="15/2259">James W. Moore</na></co>
<co c="0"><na f="r/Rada:Roy" pid="r/RoyRada">Roy Rada</na></co>
<co c="1"><na f="y/Yazdani:Elham" pid="229/7561">Elham Yazdani</na></co>
</coauthors>
</dblpperson>

