Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers' Motivations.

Jie Cai 0003 Donghee Yvette Wohn Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers' Motivations. 1-10 2019 HICSS https://hdl.handle.net/10125/59693 conf/hicss/2019 db/conf/hicss/hicss2019.html#CaiW19