Yi Shen 0003 Hock Chuan Chan Cheng Suang Heng The Medium Matters: Effects on What Consumers Talk about Regarding Movie Trailers. 2016 ICIS http://aisel.aisnet.org/icis2016/Human-ComputerInteraction/Presentations/12 conf/icis/2016 db/conf/icis/icis2016.html#ShenCH16