"Unpacking the Impact of Streamer Presentation on Product Returns in ..."

Xinyan Yao, Yue (Katherine) Feng (2025)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2025-07-25

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Xinyan Yao, Yue (Katherine) Feng:
Unpacking the Impact of Streamer Presentation on Product Returns in Livestream e-Commerce. PACIS 2025

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