"Navigating innovation: the strategic dynamics of AI-driven live streaming."

Haoyu Zhou et al. (2026)

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DOI: 10.1016/J.ELERAP.2026.101581

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type: Journal Article

metadata version: 2026-02-25

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Haoyu Zhou, Chaocheng He, Jiang Wu, Liuxin Zou:
Navigating innovation: the strategic dynamics of AI-driven live streaming. Electron. Commer. Res. Appl. 76: 101581 (2026)

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