<?xml version="1.0" encoding="US-ASCII"?>
<dblp>
<article key="journals/ijinfoman/KshetriDDP24" mdate="2024-05-31">
<author orcid="0000-0002-1408-4212">Nir Kshetri</author>
<author>Yogesh K. Dwivedi</author>
<author>Thomas H. Davenport</author>
<author>Niki Panteli</author>
<title>Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda.</title>
<pages>102716</pages>
<year>2024</year>
<volume>75</volume>
<journal>Int. J. Inf. Manag.</journal>
<ee>https://doi.org/10.1016/j.ijinfomgt.2023.102716</ee>
<url>db/journals/ijinfoman/ijinfoman75.html#KshetriDDP24</url>
</article>
</dblp>
