CHS-College & Career Center

Alexandra Mata develops business planning and digital marketing education resources through the Canva platform, focusing on frameworks for independent entrepreneurs and small business operators. Her curriculum spans foundational elements including market analysis documentation, financial modeling templates, and customer persona development tools. The materials integrate visual learning approaches to break down strategic planning concepts into implementable components. Her educational content emphasizes three core areas: comprehensive business plan creation, digital marketing system development, and search engine optimization methodology. The instructional materials provide structured pathways for entrepreneurs to document their market positioning, establish measurement benchmarks, and execute content marketing initiatives. Each module builds upon standardized business planning principles while incorporating current digital marketing best practices. The educational framework delivers strategic planning guidance through Canva-based templates, process documentation, and step-by-step implementation guides. Her teaching materials help business owners translate theoretical concepts into tactical marketing and operational plans. The curriculum structure allows entrepreneurs to systematically develop their business strategy while building practical digital marketing skills.