@ashuntasheriff

Ashunta Sheriff brings two decades of celebrity makeup artistry experience to her role as founder of Beauty by Ashunta Sheriff cosmetics. Her product line emphasizes vegan and cruelty-free formulations, including signature eyeshadow palettes and lash collections. She maintains active partnerships with NULASTIN and Wrappd Beauty, expanding her presence in the professional beauty market. Her content focuses on detailed makeup application techniques, product education, and support for Black-owned beauty businesses. She produces regular tutorials and demonstrations across social platforms, particularly TikTok. Her educational content covers both professional artistry skills and consumer beauty tips. The Beauty by Ashunta Sheriff brand combines e-commerce operations with affiliate partnerships in the beauty and wellness sectors. She develops exclusive product collaborations while maintaining her active celebrity makeup clientele. Her business model integrates direct-to-consumer sales with professional beauty education and industry partnerships.