Chris Flack
Design Director — Strategy Creative
D&AD Pencil - Te Anau Time
D&AD Pencil - Te Anau Time
The Covid-19 pandemic had decimated the global tourism industry. In New Zealand, a once-popular destination called Te Anau was ready to give up. It needed a way to reconnect with Kiwi travellers, especially those in Auckland, and encourage people to visit once lockdowns were over. Te Anau has an extra hour of daylight compared to Auckland, and by not turning the clocks back in April for Daylight Savings, it effectively created a bespoke time zone for Te Anau. The idea was to show that there is so much to do at Te Anau that people need an extra hour of daylight to see it all.
Design That Stood Up - Judging the Comm Arts Design Awards 2025
Design That Stood Up - Judging the Comm Arts Design Awards 2025
Chris Flack describes his experience judging this year’s design competition.
Dunedin's cheeky marketing campaign takes aim at big cities
Dunedin's cheeky marketing campaign takes aim at big cities
The campaign takes aim at Auckland, Wellington, and Queenstown "where people will be feeling the squeeze on housing prices and free time".
Campaign Brief - Dunedin Works Better
Campaign Brief - Dunedin Works Better
Enterprise Dunedin has launched its new campaign ‘Dunedin Works Better’ in partnership with Strategy Creative. The campaign aims to attract talented professionals who may be dissatisfied with bigger-city living, urging them to move down South for a better lifestyle. The ‘Dunedin Works Better’
DINZ Interview — Chris Flack
DINZ Interview — Chris Flack
It's Nice That — Mate Act Now
It's Nice That — Mate Act Now
For Earth Day, New Zealand-based designer Chris Flack unites international designers in a 130-poster project for climate change action.
On the side with Chris Flack - Design Assembly
On the side with Chris Flack - Design Assembly
This series profiles designers and the side projects they’re working on to develop new skills, test ideas, or just do, for the love of it.
It's Nice That — Optimal Workshop
It's Nice That — Optimal Workshop
With illustrator Loryn Engelsman, the studio created a deconstruction diagram showing what might go "into and out of such an engine” for Optimal’s 2021 Strategy Document.
Creative Boom — Five Lanes
Creative Boom — Five Lanes
Strategy's new identity for a Christchurch shopping precinct is inspired by Five Lanes.
Comic Sans: the typeface that came in from the cold
Comic Sans: the typeface that came in from the cold
The jaunty, rounded font is now most associated with shabby invitations to children’s parties, badly spelt emails and passive-aggressive PowerPoint presentations.
Comic Sans for Cancer exhibition: It’s the font that’s openly
Comic Sans for Cancer exhibition: It’s the font that’s openly
Comic effect: Poster for the exhibition from the font’s designer, Vincent Connare
DA Conversations Podcast with Chris Flack
DA Conversations Podcast with Chris Flack
Explore the largest community of artists, bands, podcasters and creators of music & audio
Comfort Zone Challenge - Close Up Interview
Comfort Zone Challenge - Close Up Interview
If you've already given up on your New Year's resolution Chris Flack will inspire you. He's a young Kiwi male who was determined to see out a resolution he m...
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