Focus Lab
Focus Lab is a global B2B brand agency helping companies solve complex brand challenges with clarity, strategy, and world-class creative.
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Focus Lab is a global B2B brand agency. Be the brand that customers want and competitors envy.
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Branding content brought to you by the team at Focus Lab. We work with companies that mean the world to their people but need our help to mean something to the world. For more than a decade, our team of brand designers, strategists, and writers has helped organizations unlock their fullest potential with bold, original brand identities. Through our singular expertise, strategic problem-solving, and deep love of craft, we build distinguished brands with the power to transform people and industries.
Recent Case Studies
Blend Case Study
Blend Case Study
Focus Lab partnered with Blend to reposition the brand – helping it stand apart from legacy providers and clearly signal speed, technical rigor, and innovation for today’s healthcare brands.
GigSalad Case Study
GigSalad Case Study
Focus Lab partnered with GigSalad to build a fun, credible brand that speaks to modern event planners. Strategy, identity, voice, and UI came together to support growth.
Zengines Case Study
Zengines Case Study
Focus Lab partnered with Zengines to create a mature, enterprise-ready brand that reflects the sophistication and trust behind its data solutions.
Recent Podcasts
How Animoto Achieved Brand Alignment through Clear Frameworks | The Debrief
How Animoto Achieved Brand Alignment through Clear Frameworks | The Debrief
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
TAI’s Strategic Brand Refresh for a Scalable Future | The Debrief
TAI’s Strategic Brand Refresh for a Scalable Future | The Debrief
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Brand Naming in 2026 with Lexicon’s David Placek
Brand Naming in 2026 with Lexicon’s David Placek
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Recent Blogs
The Em Dash Is Not an AI Tell
The Em Dash Is Not an AI Tell
AI uses em dashes because it was trained on great writing — and great writing has always used em dashes.
When Customer Input Is Valuable to Your Rebrand (and When It Isn’t)
When Customer Input Is Valuable to Your Rebrand (and When It Isn’t)
Customers are at the heart of any business. It makes sense that when companies enter a rebrand, they want to bring customers into the process.
Top Five Most Common Brand Challenges
Top Five Most Common Brand Challenges
We've been in the branding game for more than a decade and we've worked through hundreds of brand challenges, from messy mergers to first days of…
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