Hook & Thread Co.

Hook & Thread Co. operates from its Colorado headquarters as a fly fishing specialty retailer, manufacturing hand-tied flies and distributing fly tying supplies across North America. The company's in-house team of certified fly tiers produces custom patterns for trout, bass, and saltwater species using domestically-sourced materials. Their direct-to-consumer platform serves both commercial tiers and recreational anglers through a specialized inventory management system. The product line spans three core categories: finished fishing flies, tying components, and technical gear. Their materials catalog features genetic hackle, natural furs, synthetic dubbing, and specialized hooks sourced from established manufacturers. The company's apparel division produces fishing-specific clothing including UV-protective shirts, waterproof outerwear, and accessories designed for river and boat use. Hook & Thread Co. maintains partnerships with regional fly fishing organizations and coordinates with independent guides across major U.S. fishing destinations. The brand's educational content covers fly pattern tutorials, material selection guides, and technique demonstrations through their digital channels. Their quality assurance program includes multi-point inspections of tied flies and materials testing for durability standards.