Jersey Shore BlueClaws

The Jersey Shore BlueClaws operate as the High-A affiliate of the Philadelphia Phillies at ShoreTown Ballpark, continuing a developmental partnership that shapes future MLB talent. The franchise anchors professional baseball in Ocean County, New Jersey, where it has played since establishing roots in the region. Their home facility serves as both a player development center and community gathering space, hosting regular season games from April through September. The BlueClaws' Pork Rollers Kids Club program delivers year-round baseball engagement for children ages 4-12 through stadium experiences, team merchandise, and game ticket packages. The organization's 25th Anniversary Team campaign invites community participation in building a roster of standout alumni across positions and eras. These heritage initiatives culminate in dedicated recognition events that connect current fans with the team's history. The franchise's visual identity centers on Lickety Split, an orange crab mascot wielding a baseball bat, incorporated across uniforms and licensed products. This mascot design draws from the coastal culture of the team's operating territory along the Atlantic shore. The BlueClaws maintain digital presence through an integrated platform strategy linking team news, ticketing, merchandise, and event programming at their ballpark.