LoveChild Masaba

Masaba founded LoveChild in 2021, developing the lifestyle brand's signature fusion of 90s aesthetics with contemporary beauty and fashion offerings. The brand's flagship Power Tough Girls lip collection features vegan, cruelty-free formulations manufactured in certified clean beauty facilities. LoveChild's product portfolio spans cosmetics, wellness items, and the 90s Drip apparel collection. The brand's commerce platform integrates direct retail sales with a tiered ambassador program for content creators. Partners receive commission structures, exclusive product access, and collaborative content opportunities through the LoveChild creator portal. Program participants focus on beauty tutorials, wellness content, and fashion styling incorporating the brand's cosmetics and apparel lines. LoveChild's manufacturing partners maintain cruelty-free and vegan certifications across the beauty collection. The brand's production facilities follow clean beauty standards for ingredient sourcing and formulation. Distribution channels include the brand's e-commerce site, select retail partners, and ambassador-driven social commerce.