MAMITAY

Teresa Feijoo Mitay operates at the intersection of artisanal perfumery, digital publishing, and marketing technology through her brand Mamitay. Her Substack newsletter examines professional development trends, cultural analysis, and personal growth frameworks. The platform serves as a hub for long-form content exploring the connections between creativity, business strategy, and societal shifts. Mitay's fragrance line features small-batch botanical perfumes formulated with essential oils, absolutes, and CO2 extracts. Her perfumery practice emphasizes ethical ingredient sourcing, natural materials, and therapeutic applications of scent. The production process integrates traditional aromatherapy principles with modern fragrance composition techniques. Her marketing technology work focuses on artificial intelligence applications in business operations and customer relationships. She documents the implementation of AI tools across workflow optimization and engagement systems. This research complements her hands-on experience developing both digital content strategies and physical artisanal products.