Marketing student & creator passionate about brand strategy, creator partnerships, and consumer insights.

Manal Hussain's Portfolio | Instagram, TikTok | Linktree

Creator Campaign Brief

Creator Evaluation Framework

Creator-Brand Match Analysis

UGC Campaigns Projects

This project explored how Glossier can expand into retail (like Sephora) without losing its personal brand connection. We proposed strategies like peer programs, influencer marketing, and loyalty rewards to maintain engagement at scale.

How can Glossier expand without losing its identity?

Analyzes how Coca-Cola and PepsiCo can respond to declining CSD sales due to health trends, proposing a 4P-based strategy focused on product innovation, pricing, placement, and promotion to regain market share and meet evolving demand.

Strategic Marketing Plan: Driving Growth for Coca-Cola and PepsiCo Amid Rising Health Concerns

This research paper presents a growth strategy for OnePlus to reach mainstream users by targeting new segments, refining its value prop, and adjusting marketing beyond the “flagship killer” approach.

How OnePlus Can Transition from Early Adopters to Mainstream Smartphone Consumers

Analyzed Sephora’s omni-channel strategy by mapping the full consumer journey and exploring how each channel differs in approach while maintaining brand consistency to drive loyalty and engagement

Sephora Total Omnichannel Strategy: Consumer Journey Analysis p.17-18

Marketing Strategy & Research

Check out my vlogs as a 4th year University Student

Created detailed user personas to identify key segments, behaviors, and pain points used to guide product positioning and outreach strategy for a sustainable AI-powered solution at 180 Degrees Consulting

Target Audience Persona Development for PortageBay

Let's connect on LinkedIn!

Manal Hussain's Portfolio

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