@one_pm_property
Forward-thinking project marketing & property investment.
The Rise of the Second Home Buyer
The Rise of the Second Home Buyer
Over the past few years, South-East Queensland has experienced a quiet but significant shift in buyer behaviour - one that is reshaping how developments are designed, positioned and brought to market. Alongside traditional owner-occupiers and investors, a new segment is emerging with growing influen
The New Buyer Mindset: From Price Per Square Metre to Quality of Life
The New Buyer Mindset: From Price Per Square Metre to Quality of Life
For years, property marketing revolved around hard metrics - price per square metre, proximity to the CBD and projected returns. But in 2026, the landscape looks very different.
The Power of Place: Why Location Still Sells
The Power of Place: Why Location Still Sells
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Rethinking Real Estate
Rethinking Real Estate
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The Boutique Boom
The Boutique Boom
Why Small-Scale Developments Are Outperforming the Market In recent years, boutique developments have emerged as one of the most dynamic segments of the residential market. While large-scale projects still dominate skylines, it’s the smaller, design-led developments (typically 5 to 50 residences) th
RBA Rate Cut: What it Means for Buyers & Boutique Developers
RBA Rate Cut: What it Means for Buyers & Boutique Developers
Why Savvy Buyers Choose Off the Plan
Why Savvy Buyers Choose Off the Plan
Nera Residences to Feature Custom Kitchens by Michelin-Starred Chef Shaun Rankin - ONE:PM
Nera Residences to Feature Custom Kitchens by Michelin-Starred Chef Shaun Rankin - ONE:PM
The Evolution of Real Estate Marketing: From Traditional to Digital
The Evolution of Real Estate Marketing: From Traditional to Digital
The real estate industry has experienced a seismic shift in its marketing methodologies over the past few decades. This transformation is particularly evident in project marketing for boutique residential developers, where traditional techniques are giving way to innovative digital strategies.
Navigating Market Challenges: Strategies for Boutique Developers
Navigating Market Challenges: Strategies for Boutique Developers
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The Future of Project Marketing: Why Boutique Developers Need a Full-Service Partner
The Future of Project Marketing: Why Boutique Developers Need a Full-Service Partner
Explore top LinkedIn content from members on a range of professional topics.
The Art of Targeted Marketing in Real Estate
The Art of Targeted Marketing in Real Estate
Achieving project marketing success hinges on one crucial factor: reaching the right audience. Generic marketing approaches can no longer satisfy the expectations of discerning buyers.
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