Point B Strategic Marketing
Creating direction for businesses and brands
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Why strategy‑first marketing outperforms ad‑hoc tactics
Why strategy‑first marketing outperforms ad‑hoc tactics
If your marketing feels like a series of unconnected experiments, you’re not the first business, and you certainly won’t be the last! Many business owners find themselves approving campaigns, launching social media initiatives and testing new marketing channels without establishing a clear framework, the direction that holds it all together. Good marketing doesn’t look like […]
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