@sarahstemen
Anti-Agency Paid Ads (stop the retainer)
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Optimize your Google Ads with Sarah Stemen. Learn to build successful in-house paid search systems and maximize ROI. Expert coaching for businesses (B2B/Industrial), agencies, and consultants.
đ˘ Get A Strategic Video Audit ($750) đĽ
đ˘ Get A Strategic Video Audit ($750) đĽ
Build Your In-House Team (90-Day Training)
Build Your In-House Team (90-Day Training)
đĽ Google Ads Strategy Hub
đĽ Google Ads Strategy Hub
Most Google Ads experts are talking about tactics, hacks, and giving prescriptive advice. AI is highlighting the flaws in this advice and it isnât working for a lot of businesses anymore. The platforms donât respond to tactics. Platforms respond to behavioral incentives (signals). In my work, Iâve seen how confusing this shift feels. âGuidingâ the platform feels soft and intangible based on what we have been focusing on for years. But the misunderstanding of signals and the new AI reality is where we are today. Iâm Sarah Stemen, a Platform Behavior Analyst. I study and interpret platform behavior so business owners feel safe, informed, and in control. My work focuses on: ⢠why the platform is behaving the way it is ⢠what signals your account is sending ⢠where risk is hiding ⢠how to protect your budget ⢠and what patterns actually matter I follow the platforms so you donât have to.
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