@thekoipond
a gen z community
Survey | Physical Media
Gen Z Personality Test
The Hate-Watch Economy: Why Gen Z Can't Look Away From Wealth They'll Never Have
The Hate-Watch Economy: Why Gen Z Can't Look Away From Wealth They'll Never Have
IT’S COMPLICATED: Exploring Gen Z's relationship with AI.
IT’S COMPLICATED: Exploring Gen Z's relationship with AI.
Report - Gen Z & The Workforce
Report - Gen Z & The Workforce
NinetyEight released a study on what TikTok is like for Gen Z in 2025. Read more the full report "When TikTok Went Dark: What brands should know about Gen Z, Trust, and the Future of Social Media" here.
Safe Haven or Stereotype Machine? | Gen Z Insights
Safe Haven or Stereotype Machine? | Gen Z Insights
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Join Reddit Community
Dive In: Join The Koi Pond
Dive In: Join The Koi Pond
Welcome to the Koi Pond!!! The Koi Pond was formed by NinetyEight as a place where you can share your honest opinions face to face with brands, and know that you will be heard. Your thoughts, opinions, frustrations, and praises all matter, and it allows us as a generation to police the brands that are trying to appeal to us. Through surveys, interviews, product testing and focus group - you'll have the chance to help some of the coolest brands reach new heights! Oh yea, did we mention...you'll get some $$$ for participating? What you can expect: 1. bi-weekly email (we promise we won't flood you) 2. follow us on IG (@ninetyeightla) to participate in our weekly raffle on IG stories Don't gate-keep this super cool thing. Send to your friends to join the pond!! 🎏
Homebase
Homebase
NinetyEight derives Gen Z insights from real Gen Zs thoughts and opinions. Learn how your brand is being perceived by Gen Z or browse through the innovative Gen Z research behind NinetyEight's award-winning campaigns.
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