@theofficialrana
How the House of Gorgeous Gucci Prepared for the Porcelain Ball | Vogue
How the House of Gorgeous Gucci Prepared for the Porcelain Ball | Vogue
“What you’re seeing here is where the magic is. The build-up to a ball is the inception of our creativity.”
Indian culture is rising—why Diwali should be on every brand’s radar
Indian culture is rising—why Diwali should be on every brand’s radar
The Indian festival of light offers a major cultural and commercial opportunity for US brands but requires cultural fluency and authenticity.
6 ways brands can stay true to inclusive values and rebuild trust
6 ways brands can stay true to inclusive values and rebuild trust
Recent backlash is a warning sign—brands need a better DEI playbook
Will brand activism survive 2025?
Will brand activism survive 2025?
Rana Reeves, Founder of Ranaverse, Navigates Fear To Break Norms in Branding & Advertising
Rana Reeves, Founder of Ranaverse, Navigates Fear To Break Norms in Branding & Advertising
Rana Reeves, Founder of Ranaverse, Embraces Fear To Break Norms And Create An Authentic Experience Through Brands For EveryoneIf you are interested in recrui...
Chaos, comedy, community, craft—60 predictions for creativity in 2025
Chaos, comedy, community, craft—60 predictions for creativity in 2025
AI remains a focus, but there are a host of other ways advertising will come to life this year.
How brands can stay culturally relevant
How brands can stay culturally relevant
The new rules for brands to connect with today's culture
The new rules for brands to connect with today's culture
A crucial place to start is to hire the right mix of people to cover your cultural niche, as keeping up with the world is a 24/7 job. And that’s only the beginning.
RanaVerse is Agency of the Year, Silver, 1-10 employees
RanaVerse is Agency of the Year, Silver, 1-10 employees
RanaVerse has created buzzy and community-relevant campaigns for brands including Citi, GMC and Unilever.
Rana Reeves guest edits for Josh Wood on the struggle to find brand partners for LGBTQ+ events
Rana Reeves guest edits for Josh Wood on the struggle to find brand partners for LGBTQ+ events
The founder and CEO of JWP/Josh Wood Productions writes about how sponsorship support has “all dried up.”
Rana Reeves guest edits for Miss Peppermint on 5 ways brands can do better with the LGBTQ+ community
Rana Reeves guest edits for Miss Peppermint on 5 ways brands can do better with the LGBTQ+ community
The drag entertainer and activist writes about a better blueprint for partnerships following a dismal 2023.
Rana Reeves guest edits for Marti Gould Cummings on why Pride is becoming a real drag
Rana Reeves guest edits for Marti Gould Cummings on why Pride is becoming a real drag
The drag artist and activist writes about why the LGBTQIA+ community needs more than just rainbow-washing from brands.
The shade is real—Rana Reeves guest edits for Jack Mizrahi on when brands steal from ballroom
The shade is real—Rana Reeves guest edits for Jack Mizrahi on when brands steal from ballroom
Mizrahi, an icon in the house ballroom community, offers a blueprint for respecting the culture, not appropriating it.
Rana Reeves guest edits for Trace Lysette on being trans in a marketing world where fear has won out
Rana Reeves guest edits for Trace Lysette on being trans in a marketing world where fear has won out
Rana Reeves on Unilever’s ‘United We Stand’ and the value of investing long-term in the queer community
Rana Reeves on Unilever’s ‘United We Stand’ and the value of investing long-term in the queer community
Why Pride Month marketing is quieter this year—and how brands can avoid backlash
Why Pride Month marketing is quieter this year—and how brands can avoid backlash
Five ways brands can get out the vote in 2024 without getting too political
Five ways brands can get out the vote in 2024 without getting too political
Voting is a crucial civic right that is worth promoting, vital for a thriving democracy, and a sentiment that all brands can endorse.
Pride 2024: Focus On the Message, Not the Mess
Pride 2024: Focus On the Message, Not the Mess
PRIDE 2024 - 4 WAYS FOR BRANDS TO PARTICIPATE WITH EMPATHY AND CREDIBILITY
PRIDE 2024 - 4 WAYS FOR BRANDS TO PARTICIPATE WITH EMPATHY AND CREDIBILITY
Amplifying the abundance and joy of LGBTQ+ lives is the right kind of representation.
How the Bud Light Boycott Changed Marketing
How the Bud Light Boycott Changed Marketing
More caution, better social monitoring and a more deliberate approach toward inclusive advertising.
Brands Avoid LGBTQ+ Marketing for Fear of Backlash
Brands Avoid LGBTQ+ Marketing for Fear of Backlash
Ad Age - Gen Z & the 2024 Election: How Marketers Can Encourage Voter Turnout
Ad Age - Gen Z & the 2024 Election: How Marketers Can Encourage Voter Turnout
ANA - Navigating Controversy
ANA - Navigating Controversy
RanaVerse Website
RanaVerse Website
Ad Week - Gen Z Looks For LGBTQ+ Brand Allies to Stand Tall, Not Flee
Ad Week - Gen Z Looks For LGBTQ+ Brand Allies to Stand Tall, Not Flee
Ad Age - Pride Month 2023: how brands can respond to the assault on LGBTQ+ rights
Ad Age - Pride Month 2023: how brands can respond to the assault on LGBTQ+ rights
Ad Age - DE&I initiatives 5 ways to integrate employees regardless of identity, title or location
Ad Age - DE&I initiatives 5 ways to integrate employees regardless of identity, title or location
PR Week - Five things brands need to understand about the British South Asian market
PR Week - Five things brands need to understand about the British South Asian market
Adge: PRIDE MONTH: HOW TO CELEBRATE THE LGBTQ+ COMMUNITY WITHOUT SEXUALIZING IT
Adge: PRIDE MONTH: HOW TO CELEBRATE THE LGBTQ+ COMMUNITY WITHOUT SEXUALIZING IT
Ad Week: How Agencies Can Be Equitable Inside and Out With RanaVerse
Ad Week: How Agencies Can Be Equitable Inside and Out With RanaVerse
LGBTQ Nation: Unilever is skipping rainbow merchandise & Pride floats. They’d rather make an actual difference
LGBTQ Nation: Unilever is skipping rainbow merchandise & Pride floats. They’d rather make an actual difference
CAMPAIGN: Four Pride campaigns that stand up to hate
CAMPAIGN: Four Pride campaigns that stand up to hate
ADWEEK: AGENCIES Thursday Stir
ADWEEK: AGENCIES Thursday Stir
WSJ: Walmart Apologizes for Juneteenth Products After Customer Backlash on Social Media
WSJ: Walmart Apologizes for Juneteenth Products After Customer Backlash on Social Media
CAMPAIGN: 50 years of Pride: what UK brands need to now about the past to show up in the present
CAMPAIGN: 50 years of Pride: what UK brands need to now about the past to show up in the present
ADVOCATE: campaign skews to support LGBTQ+ Rights in Red States
ADVOCATE: campaign skews to support LGBTQ+ Rights in Red States
ADAGE: How Procter & Gamble and Unilever are extending LGBTQ+ efforts well beyond pride month.
ADAGE: How Procter & Gamble and Unilever are extending LGBTQ+ efforts well beyond pride month.
The Will to Change: Podcast. Brands and Socio-Political Change
The Will to Change: Podcast. Brands and Socio-Political Change
ADAGE: Roe V. Wade- 5 ways brands should prepare and respond.
ADAGE: Roe V. Wade- 5 ways brands should prepare and respond.
PR Week: UK PR agencies do the bare minimum in diversity- Put up or shut up!
PR Week: UK PR agencies do the bare minimum in diversity- Put up or shut up!
Muse By Clio - Brands, the Days of Sitting on the Fence Are Over
Muse By Clio - Brands, the Days of Sitting on the Fence Are Over
Ad Age - 5 ways for brands to embed DEI in their DNA
Ad Age - 5 ways for brands to embed DEI in their DNA
Campaign - Five ways brands can move beyond rainbow-washing
Campaign - Five ways brands can move beyond rainbow-washing
Creative Moment - Beyond the rainbow: How the US does LGBTQ+ marketing and what the UK can learn
Creative Moment - Beyond the rainbow: How the US does LGBTQ+ marketing and what the UK can learn
Ad Week - 2021 Pride Stars
Ad Week - 2021 Pride Stars
The Honest Field Guide® Podcast - How To Create Equity in Business
The Honest Field Guide® Podcast - How To Create Equity in Business
The Advocate - The "United We Stand" effort, from Unilever, Rana Reeves, and Tourmaline, will address LGBTQ+ people in cities with few to no protections
The Advocate - The "United We Stand" effort, from Unilever, Rana Reeves, and Tourmaline, will address LGBTQ+ people in cities with few to no protections
The Will To Change Podcast - E165: Equity Evolution: Business Meets Culture with Creative Director Rana Reeves
The Will To Change Podcast - E165: Equity Evolution: Business Meets Culture with Creative Director Rana Reeves
Campaign - Trailblazers: How Rana Reeves forged a path as an adland outlier
Campaign - Trailblazers: How Rana Reeves forged a path as an adland outlier
Ad Age - 7 things that brands need to know now about LGBTQ+ Pride
Ad Age - 7 things that brands need to know now about LGBTQ+ Pride
Ad Age - Ad industry's newfound focus on minority-owned businesses must go beyond investment
Ad Age - Ad industry's newfound focus on minority-owned businesses must go beyond investment
Ad Age Town Hall w/ Rana - Investing In Minority Owned Businesses
Ad Age Town Hall w/ Rana - Investing In Minority Owned Businesses
Forbes - Rana Reeves On Promoting Unilever And Hummer To A U.S. Audience
Forbes - Rana Reeves On Promoting Unilever And Hummer To A U.S. Audience
Advertising Week 360 - 3 Ways to Adopt the New “Always On” Approach to Cultural Marketing
Advertising Week 360 - 3 Ways to Adopt the New “Always On” Approach to Cultural Marketing
Listen to The Will To Change podcast
Listen to The Will To Change podcast
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Listen to more podcasts
RanaVerse Vimeo
RanaVerse Vimeo
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