@theofficialrana

How the House of Gorgeous Gucci Prepared for the Porcelain Ball | Vogue

Indian culture is rising—why Diwali should be on every brand’s radar

6 ways brands can stay true to inclusive values and rebuild trust

Will brand activism survive 2025?

Rana Reeves, Founder of Ranaverse, Navigates Fear To Break Norms in Branding & Advertising

Chaos, comedy, community, craft—60 predictions for creativity in 2025

How brands can stay culturally relevant

The new rules for brands to connect with today's culture

RanaVerse is Agency of the Year, Silver, 1-10 employees

Rana Reeves guest edits for Josh Wood on the struggle to find brand partners for LGBTQ+ events

Rana Reeves guest edits for Miss Peppermint on 5 ways brands can do better with the LGBTQ+ community

Rana Reeves guest edits for Marti Gould Cummings on why Pride is becoming a real drag

The shade is real—Rana Reeves guest edits for Jack Mizrahi on when brands steal from ballroom

Rana Reeves guest edits for Trace Lysette on being trans in a marketing world where fear has won out

Rana Reeves on Unilever’s ‘United We Stand’ and the value of investing long-term in the queer community

Why Pride Month marketing is quieter this year—and how brands can avoid backlash

Five ways brands can get out the vote in 2024 without getting too political

Pride 2024: Focus On the Message, Not the Mess

PRIDE 2024 - 4 WAYS FOR BRANDS TO PARTICIPATE WITH EMPATHY AND CREDIBILITY

How the Bud Light Boycott Changed Marketing

Brands Avoid LGBTQ+ Marketing for Fear of Backlash

Ad Age - Gen Z & the 2024 Election: How Marketers Can Encourage Voter Turnout

ANA - Navigating Controversy

RanaVerse Website

Ad Week - Gen Z Looks For LGBTQ+ Brand Allies to Stand Tall, Not Flee

Ad Age - Pride Month 2023: how brands can respond to the assault on LGBTQ+ rights

Ad Age - DE&I initiatives 5 ways to integrate employees regardless of identity, title or location

PR Week - Five things brands need to understand about the British South Asian market

Adge: PRIDE MONTH: HOW TO CELEBRATE THE LGBTQ+ COMMUNITY WITHOUT SEXUALIZING IT

Ad Week: How Agencies Can Be Equitable Inside and Out With RanaVerse

LGBTQ Nation: Unilever is skipping rainbow merchandise & Pride floats. They’d rather make an actual difference

CAMPAIGN: Four Pride campaigns that stand up to hate

ADWEEK: AGENCIES Thursday Stir

WSJ: Walmart Apologizes for Juneteenth Products After Customer Backlash on Social Media

CAMPAIGN: 50 years of Pride: what UK brands need to now about the past to show up in the present

ADVOCATE: campaign skews to support LGBTQ+ Rights in Red States

ADAGE: How Procter & Gamble and Unilever are extending LGBTQ+ efforts well beyond pride month.

The Will to Change: Podcast. Brands and Socio-Political Change

ADAGE: Roe V. Wade- 5 ways brands should prepare and respond.

PR Week: UK PR agencies do the bare minimum in diversity- Put up or shut up!

Muse By Clio - Brands, the Days of Sitting on the Fence Are Over

Ad Age - 5 ways for brands to embed DEI in their DNA

Campaign - Five ways brands can move beyond rainbow-washing

Creative Moment - Beyond the rainbow: How the US does LGBTQ+ marketing and what the UK can learn

Ad Week - 2021 Pride Stars

The Honest Field Guide® Podcast - How To Create Equity in Business

The Advocate - The "United We Stand" effort, from Unilever, Rana Reeves, and Tourmaline, will address LGBTQ+ people in cities with few to no protections

The Will To Change Podcast - E165: Equity Evolution: Business Meets Culture with Creative Director Rana Reeves

Campaign - Trailblazers: How Rana Reeves forged a path as an adland outlier

Ad Age - 7 things that brands need to know now about LGBTQ+ Pride

Ad Age - Ad industry's newfound focus on minority-owned businesses must go beyond investment

Ad Age Town Hall w/ Rana - Investing In Minority Owned Businesses

Forbes - Rana Reeves On Promoting Unilever And Hummer To A U.S. Audience

Advertising Week 360 - 3 Ways to Adopt the New “Always On” Approach to Cultural Marketing

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