TikTok-sossut

TikTokSossut ry emerged in 2023 as Finland's first social work advocacy association focused on digital platforms, achieving official registration status in 2024. The organization, founded by social work students, produces evidence-based content on TikTok addressing professional practice standards, workplace conditions, and student resources. Their content strategy combines social work education with myth-debunking initiatives that clarify the scope and methods of contemporary social services. The Helsinki-based association maintains active partnerships with Finnish municipal social services departments, universities, and allied non-profit organizations. These collaborations enable TikTokSossut to develop educational materials, coordinate professional development events, and establish preventative support programs for youth. Their work bridges traditional social services with digital-native outreach methods to reach practitioners, policymakers, and service users. TikTokSossut operates through a community funding model that includes MobilePay, Pivo, and direct bank transfer options. The association allocates contributions to content production, digital infrastructure, and advocacy initiatives that amplify social work perspectives in Finnish policy discussions. Their organizational structure combines student leadership with professional advisory input to shape social work discourse in Finland's digital public sphere.