Tungsten Media
We are an independent, end-to-end video production service based in Leeds!
Hybrid Production for Agencies & Brands: VP, AI and more! Full Replay (Leeds Digi Festival '25)
Hybrid Production for Agencies & Brands: VP, AI and more! Full Replay (Leeds Digi Festival '25)
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Explore Russell Hobbs Satisfry campaign
Explore Russell Hobbs Satisfry campaign
Russell Hobbs and Ponderosa asked us to create two hero films for the Satisfry range: a Product Launch AV and an Educational AV. The challenge was to keep one coherent story while delivering multiple versions across channels. The creative needed to move beyond product demo and feel food-first, premium and aspirational, showing what’s possible in an air fryer through tactile, appetising moments that translate from hero cut to social cut-downs to website banners. By planning creative and technical together from day one, the campaign delivered a suite of shots built to scale across platforms, plus a reusable virtual kitchen for future launches.
Read how we used VP for Govia Thameslink Railway's 'Every Stop is a Story'...
Read how we used VP for Govia Thameslink Railway's 'Every Stop is a Story'...
Govia Thameslink Railway’s “Every Stop is a Story” called for two 60-second films that felt authentic, emotive and memorable, balancing heart, humour, and the real character of different train journeys, Southern and Thameslink. Working with Scenester Films and director Simon Neal, we supplied the virtual‑production expertise and wrap around content on screens that made these ads possible. Our role was to make these journeys feel as REAL as possible on trains that where stuck in static depots, without making the production a logistical nightmare. Using our modular LED wall, reconfigured the aspect ratio to run along the 20-metre-wide length of the carriage, mounted up to 4.5 metres high. Which gave us complete control over weather, lighting, logisitcs, and performance. As well as controlling the output for our friends in post to handle the additional CGI.
Russell Hobbs Calm Kettle Case Study
Russell Hobbs Calm Kettle Case Study
This project embodies *everything* we’ve been talking about with modern production Technology should amplify creativity. Russell Hobbs used AI to design the Calm Kettle, analysing user patterns and ergonomic data. So…we completed the creative circle by using AI to generate the visual worlds that brought their product story to life. The brief was clear but had its challenges! We were creating a global campaign built on the universal insight of "mind-wandering moments" that needed to work across; TikTok, DOOH, social, and web while being adaptable for over 8+ international markets. The creative needed to capture something intangible: those tranquil places your mind drifts to during everyday pauses. Traditional shoots across multiple locations for different markets would have been prohibitively costly, time-consuming, and creatively limiting. Our solution? Virtual production + Robotics + custom AI environments - tada!
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Tungsten is an independent, full-service video production company based in Leeds, working with brands and agencies across the UK to create, shoot, and edit corporate and social video content.
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