A major update to a local favourite storefront proved to be the perfect time for an audit of their existing logo and signage. The brand needed a more modular logo system that could better adapt to its many use cases. With that in mind, we set out to improve the logo's legibility, structure, and style while maintaining familiar elements.
Services
- Logo Refresh
- Signage
- Decals
- Shelf Tags
- Branded Bags
- Soup Labels
The bulkhead over the store's main enterance recieves a lot of visibility from both long distances and nearby foot traffic, making a dimensional logo an ideal choice to add depth and create a stronger visual impact. The brand's badge logo communicates "Grocery & Deli", making it a functional supporting element to feature on the side of the building.
We designed and supplied branded labels for their coveted Chicken Noodle Soup and in-store shelving, along with eco-friendly paper grocery bags that reflect the brand’s traditional persona. Backlit cooler signs further elevated the in-store experience, reinforcing the new brand while helping shoppers navigate the space with ease.
