I can help you stop stress eating and emotional eating

I used to overeat when I was stressed, tired, overwhelmed or had other negative feelings. Then I tried all the diets to keep my weight under control. However, dieting made me even more preoccupied with food and engage in more emotional eating, needing to diet even more to prevent weight gain. I spent lots of time, energy and money to break free from this vicious cycle and now I can teach you to do it much quicker.    

Isn’t it time for you to enjoy eating without feeling guilty and overdoing it all the time too? To live your life to the fullest without the never-ending food chatter in your head, cravings, deprivation, punishments, and diet plans? To end the lifelong struggle around weight, dieting and body image obsession? 

You have achieved so much, and you are successful in your career or your business, you have great relationships, and you even invested a lot in personal development through the years, but you can’t find the solution to this one problem. Even though you long to be confident and competent in this area more than in anything else. 

Let me help you. I know the solution and I’ll share all my secrets with you inside my program because…

I´ve been there too

I know what it´s like to feel out of control and powerless around food. It´s like a monster taking over you and you can´t stop eating and snacking. 

I wasn’t always a coach. I actually worked as a busy postdoc researcher and scientist for about 15 years, and it was my own personal journey with binge and emotional eating that inspired me to learn about nutrition and eating psychology so that I could help myself and, later, others too. 

 To learn how to get free from emotional eating, I chose an Integrative Health Coaching training that included not only nutrition but also eating psychology education. I took many other courses and read numerous books to build a comprehensive view of the subject.  

Now I’m 50 and have a very peaceful relationship with food.  

My food choices are not driven by my emotional state anymore. I don’t use food to release stress or make myself feel better. 

Food is only needed to fuel and nourish me, and to give me pleasure.  

I want the same for you, too. 

Rita May - Eliminate Emotional Eating

Are you tired of eating your feelings?

My program is for you if: 

You are a busy, driven woman working hard all day and then you reward yourself with food at the end of the day because “you finally deserve something nice”. 

Or you have constant cravings and find yourself snacking all afternoon. When you have a few minutes, you go to the fridge or pantry at home, or to the vending machine or coffee room at work to get something to munch on. Maybe your desk is full of candies and chocolates, so you can have something whenever the craving hits. 

You eat when you’re stressed, anxious, pressed for time, angry, frustrated, feel inadequate, not in control or unappreciated, sad, lonely, bored or even happy.  

You frequently use eating as “me-time”, entertainment or procrastination. 

To compensate for your emotional eating, you follow some kind of diet, count calories, points, measure grams, and watch the clock when you can eat again. 

Then self-sabotage all your weight loss efforts when you just can’t diet any longer, or life gets too overwhelming. 

You sometimes feel like an alcoholic but use food instead of alcohol. 

After overeating in the evening, you can’t sleep well, you wake up tired, feeling guilty, in a bad mood and you take it out on other people. Often on people who least deserve it.  

You are not present in your daily life because you think about food all the time, and secretly wonder how other people can eat normally and not care about food so much. 

You’ve spent so much money on diet programs and therapy, countless hours of researching and still act the same way (or worse) around food. 

You feel like something might be wrong with you, it’s not who you really are, and you don’t understand why you keep behaving the way you do. 

  

NOTHING is wrong with you!

You accidentally learned to use food to numb, comfort or entertain yourself.

 This was possibly the best coping mechanism you could come up with at that point in your life. 

It’s not your fault! 

And we can change this!

And here is the thing:

X  You don’t need to deny yourself your favourite foods, you only need to eat them in moderation.

X  You don’t need to follow someone else’s diet or rules. You can learn to decide for yourself.

X  You don’t need to overwhelm yourself with a complete life overhaul, you only need to do small consistent changes.

Rita May Emotional Eating Coach

I had a life-changing experience working with Rita May in 1:1 coaching sessions!

I had the pleasure to work with Rita May over a period of 12 weeks and it was a life-changing experience for me. I will be eternally grateful to Rita May for all the teaching, coaching and support she gave me!

I started working with Rita May to help identify the root cause of my life-long diet/loss/gain cycle with my weight. I knew that there had to be an underlying reason for my repeated pattern but none of the programs or diets I tried ever helped me understand the “why” and “how to succeed long term”. Trust me: I had tried it all and Rita May’s program was finally the solution.

Throughout our sessions, Rita listened intently and helped me come up with a variety of strategies to help me change my thoughts and patterns. I learned invaluable lessons about mindfulness, behavior patterns, creating new habits, emotional eating triggers, identifying and creating strategies to address my barriers to success, and beating self-sabotage.

Most importantly, I have a healthy new relationship with food where it no longer controls my thoughts and actions. I like myself again and feel a sense of freedom with food in addition to now having a wide variety of tools and techniques that allow me to have freedom and trust myself. I felt a huge weight lift off my shoulders every time we discovered something and created action plans. Everything Rita May did for me was customized to what I needed and was far beyond what I ever imagined!

Rita May listens intently, is very empathetic and is extremely passionate about her work and giving you tailored information to help challenge you to learn, grow and succeed.

Sandy- Minneapolis, Minnesota, USA

“I found Rita by accident on the internet while browsing the usual diet advice.

It was just an intuition after what I read on her site that I would definitely try to achieve the desired shape with her.

Rita does this helpful work for all of us who work with her very professionally, with complete dedication, devotion, incredible understanding and insight, and at the same time with infinite modesty.

She has a solution for everything and guides you through seemingly difficult challenges with ease. 

With her presence throughout, she ensured that I was capable of what I set out to do.

I live a fast-paced life with a lot of work. Although I tried to eat healthily, this resulted in irregular, mostly quick binges in the evening.

We uncovered the reasons for my binges and found appropriate options for individual lifestyle changes, for loving and understanding my body, for a definitive, easy existence without big swings, guilt, self-punishment, or excessive expectations.”

B. Zimmermann

I know you want to stop thinking about food all day long and putting so much brain energy into food choices.  

You want to think about your to-do list first thing in the morning instead of what to eat.  

Wouldn´t it be nice to go to bed and NOT think about what you ate, whether you were good or bad, and what you´re going to eat tomorrow? 

You want to spend that mental energy on the things that really interest you and allow your light to shine again. 

To use that time to go after your dreams and achieve even more. 

You want to feel better about yourself, so you can also be kinder to other people and your relationships improve.  

 

You want food to be there to enjoy yourself, fuel your body, or have a nice dinner with friends and family.

 

You want to travel and enjoy your trip instead of worrying about what you’re going to eat there. 

You want to end all the stress caused by guilt and shame and the never-ending background noise filling your head.  

You want to stop spending all that money on food your body doesn´t need, on the newest diet programs and books to lose weight, on therapy, eating disorder groups and you want to stop spending thousands of hours researching. 

You don´t want your children to learn your disordered eating habits from you. 

As a high-achieving, busy person, you have so much on your mind and have no time to take care of yourself.

You need someone to guide you through a step-by-step process and keep you accountable.

And this is where I can help you.

By putting off getting help, you’re making life harder than it needs to be.

Maybe you think you can figure it out on your own while juggling your busy schedule, or maybe you’re telling yourself you don’t deserve to invest in something like this. Or, you’ve got the classic problem of putting everyone else’s needs before your own.

For busy high-achievers, like you, your relationship with food might seem like a minor inconvenience, but trust me, it’s affecting more than just your weight. It has an impact on your health, confidence, and self-worth, whether you realize it or not.

The truth is that investing in your well-being is not only worthwhile but essential. It’s time to prioritize yourself and break free from the patterns that have held you back. Embrace the support you deserve on this transformative journey to a healthier, happier version of yourself.

 

THAT’S WHY I CREATED THE ELIMINATE EMOTIONAL EATING PROGRAM FOR YOU

I can help you stop stress eating and emotional eating

The Eliminate Emotional Eating program is a unique blend of nutrition, eating psychology, and brain science to support you to reach your goal. 

The program involves basic nutritional education, emotion management, nervous system regulation, body image update, and mindset hacks to finally break free from emotional- and stress-eating. 

  

I don’t believe in one-diet-fits-all approaches. Instead of giving you a diet plan, I help you choose a way of eating that you enjoy because that’s the one you will be able to sustain in the long term. 

Eliminate Emotional Eating Coaching program with Rita May

 

While I worked as a researcher and a scientist, I developed the skills to find the best information and teach it effectively. Therefore, you can be sure that I’ll teach you well-researched information in an easily understandable fashion.   

  
 

Other very strong skills I developed as a researcher were finding patterns and figuring out why things happen. These skills are extremely beneficial to help you find your conscious and unconscious eating and thinking patterns and to help you create better habits. 

What you will learn in this program

My approach considers every aspect of your life. It is entirely personalized to help you in the areas where you need it most.

By the time you finish the program

  • You’ll know how to not give in to the urge to overeat and after a while, you won’t even have the urge to overeat.  
  • You’ll be much more mindful and intentional during eating.
  • You will also know how to deal with your emotions without food and you will be able to tell what you’re really hungry for and how to give that to yourself.
  • You’ll be able to eat your “forbidden” foods or your trigger foods without going overboard.
  • You’ll discover your hidden beliefs and thought patterns that kept you self-sabotage for years or even decades and you’ll transfer them to your advantage.
  • You’ll have a much better relationship with yourself. You’ll accept, respect, and love yourself and feel much better in your skin.

HERE IS WHAT YOU WILL GET WHEN YOU JOIN THE ELIMINATE EMOTIONAL EATING PRIVATE COACHING PROGRAM

“With this course, Rita covers everything important related to weight loss. When I looked through the topics, I felt as if she had read my mind when she collected the problems leading to excess weight and compiled the topics for the course. Whenever a BUT came to my mind, in the next part she already addressed and answered my question. I felt like she was looking closely at the struggles I had gone through over the years, as if she had experienced all the temptations with me, had listened to any objections I had thought or said, and knew every life situation I had ever encountered in my private life or at work and led me to where I am now. She gave me hope that there was a solution to lose the extra weight and keep it off in the long run. I have already made progress during the first Modul. I´ve started to swim and I didn´t beat myself up for the two pancakes I had this weekend.” K. Schrantz

1 on 1 Private Coaching Experience

This is a high-touch, maximum support level.
$ 2000
  • Lifetime access to the Eliminate Emotional Eating video course
  • Supporting materials: workbook, journals, cheat sheets, brain rewiring audios
  • All future updates
  • An initial assessment call (60 min) 
  • Additional 11 x 60-minute coaching calls with me. 
  • In-depth assessment of your emotional eating patterns and co-creating a detailed roadmap for you. 
  • Review and adjustment of your meals based on personal goals. 
  • Finding the cognitive road blocks keeping you stuck in the yo-yo dieting or binge-restrict cycle and removing them.  
  • Individualized solutions for nervous system regulation and emotional mastery so you don't need food as an emotional crutch any longer.
  • I’ll guide you through how to leave the dieting mindset behind and eat in a way that best supports your body goals and specific life circumstances, such as a busy lifestyle, motherhood, peri- or post-menopause, etc.
  • Personalised guided visualisations to rewire your brain. 
  • Private, on-demand support via Voxer (a voice and text messaging app) for 12 weeks! I’ll be there in your pocket every day! 

What you will NOT find in my programs

 X Quick-fix solutions. Real transformation takes time and quick-fix solutions don’t work in the long run. They will only make you obsessed with food, binge eat and overeat when you can’t cope with the restrictions any longer. 

X One-size-fits-all solutions. I won’t make you follow a meal plan, but I will teach you how to choose what to eat based on your body’s signals. Instead of giving you a fish, I’ll teach you how to fish, metaphorically speaking. I’ll also teach you different techniques to master your emotions instead of telling you that only “this one way” works. 

X Telling you to simply change your environment (e.g. don’t have any triggering food at home, remove all stress from your life). I believe that we can always change our inner world while we often can’t change our outside world. I want you to be able to have all the triggering foods at home and either not care about them or just eat a small portion of them and forget about them. As we can’t remove all stress and negative circumstances from our lives, we’ll work on your inner strengths and resilience to withstand them. 

X Telling you that you are addicted to certain foods and you should never eat them. You’re not addicted. You either restricted certain foods in the past resulting in overdesire for those foods or developed the habit of using food to cope with your emotions. The ELIMINATE EMOTIONAL EATING program addresses both issues so that you can eat any food in moderation. 

Plus, I’m including direct support from me, so I can review your progress, and make sure you're on track to reach your goals.

Who this is not for:

  • People who just want a mealplan or someone to tell them what to eat.
  • People who aren´t willing to do the actual work.
  • People who want a quick fix solution.
  • People who think that the whole problem depends solely on what they eat or they just don´t have enough willpower and they are not strong enough. This is not true.

But this is for you if:

  • You’re open to exploring new ways of thinking, so you can feel better.
  • You want to stop eating your feelings and turning to food to cope with most of your emotions.
  • You want to be able to tell when you are hungry, satisfied and full, instead of eating until you are almost sick.
  • You often know what to do ... you just don't always do it. You want to stop that by learning what keeps you stuck.
  • You haven´t reached your full potential because of the life long struggle and interdependence around food, eating and body image obsession.
  • You want to master your overeating issues to feel free and have more time to concentrate on the joyful things in your life.
  • You’re tired of doing it alone.
As a result of working with Rita, I have learned to cope with stress completely differently, and this has made a significant difference, and not only in my diet. Her healthy lifestyle tips have fundamentally changed my life. She had 3-4 suggestions for each problem, and I could always choose which path to take. In the past, I worked with coaches in many different areas, but Rita is unique in that she does not provide a ready-made solution to your problems, but teaches you how to solve your problems. Thus, she doesn't simply recommend following the path she thinks is right, but rather helps you find out what is the most effective approach for you. All this in a very safe and secure environment. As a result of our work together, I left 20 years of stress eating and diet addiction behind, and I move confidently between the learned methods to preserve my health. Thanks to this, I lost 16kgs (35 pounds) without any deprivation and I keep my weight stable without any kind of 'special attention'.
Klara

Look, before you make your mind up, why don’t we just recap what you will achieve with this program?

  • Your mood won’t affect how much you eat anymore. You can disconnect your emotions from food.
  • You’ll be able to feel all your feelings without the need to eat.
  • You will be able to be calmer in stressful situations.
  • You can eat normal portions again, meaning you eat when you’re hungry and you stop eating when you’re satisfied rather than when you’re stuffed.
  • Eating one cookie won’t drive you to eat a dozen.
  • You can have any junk food at home without having the urge to eat it. You’ll be pleasantly surprised when you find food that you would’ve binged on before in the cupboard, untouched and forgotten about.
  • You’ll be fully present with your company in social situations instead of thinking about how much and what to eat.
  • You’ll have the mental energy to go after your dreams instead of obsessing about food.
  • No more shame, guilt and secrets around food.
  • You’ll save money by not buying all that food your body doesn’t need and all the diet programs to lose the weight you gained. (One of my clients could’ve bought a Mercedes-Benz from the money she spent on diets. Compared to that, the investment for this program is nothing, and you’ll never again need to buy a weight loss program.
  • You’ll also protect the environment because you’ll stop throwing away all that extra packaging you used to buy.
"I did have a very successful vacation and wanted to share! It's the first time when I didn't want to eat constantly out of boredom from driving. I ate only when I was hungry. I didn't feel the urge to just eat mindlessly! I didn't focus on food or negative thoughts and was so fun to focus on everything else but food during the vacation. I felt physically stronger than ever and my friend noticed - she was envious! I think the best part of the week was the sense of positive self-image! It's the first time I've felt confident and content with myself and it felt so freeing. It was so exciting to notice a new kind of "relationship" with myself."
Sandy

Before purchasing the program, you are required to book a free discovery call here. You will be redirected to my Calendar page, where you can book a free 60-minute discovery call.

It’s a no-pressure call. You’ll tell me what you need help with, I’ll let you know how I see your problem and how I can help you and if you’re interested, we can talk about my coaching program. If we’re the right fit, we’ll schedule our next call. If you’re not interested, I’ll wish you good luck, and you’ll leave with a better understanding of your eating patterns. You have nothing to lose.

FREQUENTLY ASKED QUESTIONS

How can I join the program?

You need to apply for a free discovery call here: BOOK HERE

We’ll get on a 30-minute Zoom call. You’ll explain what you need help with, and I’ll explain how I can help you.  If it’s a perfect fit, we start the program and begin your journey. We’ll schedule our next call.

If you’re not interested, I’ll wish you good luck, and you’ll leave with a better understanding of your eating patterns. You have nothing to lose.

If we’re the right fit, you can book our first call, and we’ll start the onboarding process.

After you sign the contract and we have our first deep dive assessment call, you’ll get access to the video lessons and other resources for the first month. The rest of the lessons will be released as you progress.

Do You Offer Payment Plans?

Yes.

The full price is $2000, or  3 x $675 in the first 3 months.

How long is the whole program?

You can stay in the ELIMINATE EMOTIONAL EATING program as long as you want to; you have lifetime access.

I recommend following a 12-week program with 1 call per week. This way, you’ll keep the momentum and get the desired results the fastest.

But I know you are busy, so we can agree on a different pace, too.

Is the start time flexible?

Yes, you can choose when you want to start.

How quickly will I see results?  

It depends on how quickly you progress with the lessons and also how deeply rooted your eating issue is.

You will see a big improvement the first month for sure, but the full transformation to food freedom when you fully stop bingeing or overeating, stop dieting and trust your body, and love how you look in the mirror can take anything between 3 months and a year.

However long it takes, you’ll get lifetime access to the lessons. You can also transfer to the group coaching container after the 12 months, so you’ll never be alone in this journey.

Can I do this program if I’m on a special food plan?

Absolutely! The ELIMINATE EMOTIONAL EATING program is NOT a food plan. You will learn how to make clear decisions about what food choices work for you so that you can choose the best approach for you.

I have a question I don’t see the answer to.

No problem! Email me at hello@ritamayblog.com. I’ll get back to you within 24 hours during business hours, Monday – Friday (Central European Time).

Now my question is for you: Are you ready?

1 on 1 Private Coaching Experience

This is a high-touch, maximum support level.
$ 2000
  • Lifetime access to the Eliminate Emotional Eating video course
  • Supporting materials: workbook, journals, cheat sheets, brain rewiring audios
  • All future updates
  • An initial assessment call (60 min) 
  • Additional 11 x 60-minute coaching calls with me. 
  • In-depth assessment of your emotional eating patterns and co-creating a detailed roadmap for you. 
  • Review and adjustment of your meals based on personal goals. 
  • Finding the cognitive road blocks keeping you stuck in the yo-yo dieting or binge-restrict cycle and removing them.  
  • Individualized solutions for nervous system regulation and emotional mastery so you don't need food as an emotional crutch any longer.
  • I’ll guide you through how to leave the dieting mindset behind and eat in a way that best supports your body goals and specific life circumstances, such as a busy lifestyle, motherhood, peri- or post-menopause, etc.
  • Personalised guided visualisations to rewire your brain. 
  • Private, on-demand support via Voxer (a voice and text messaging app) for 12 weeks! I’ll be there in your pocket every day! 

Before purchasing the program, you are required to book a free discovery call here. You will be redirected to my Calendar page, where you can book a free 60-minute discovery call.

“I had a huge enlightenment about how much I neglect to listen to what my body is saying to me. I did not realize that the disconnect I have between my mind and body was this significant.

Now I can eat chocolate, I can just have one and really enjoy it. I actually can really enjoy chocolate – really tasted it
and was fine with 1 piece each day. I don’t crave crappy candy anymore! 

I also have a new weird sensation of an improved sense of smell. I feel an awareness coming on…!

I have a new calmness and much improved opinion of myself. I really love this new feeling.“

SANDY

“I’m so sorry we can’t talk on the phone right now because you could hear my excitement about my success last night.
It was a real breakthrough, without effort, I can’t describe it well…

Thank you so much and your kindness is simply heartbreaking…
I’m grateful to have met you…honestly…!

I see that you have wings and are an angel…:-)))
You exude so much kindness that wow, thank you very much!“

BORI

“For those who don’t know me well, I’m the kind of person who struggles with two to four kilograms. I don’t suffer from being overweight but can eat compulsively and mechanically. Last year, a post @stopeatingyourfeelings  from Rita May made me aware that I had built a harmful habit around food: a “Me Time” eating escape. I connected with her ideas immediately, and we started messaging on Instagram.

 

In 2021 I began working on what I call T-Kei —an inner space where one can find a natural balance between mind, body, heart and soul— a home within. Being an Interior Designer, I’m worried about how our world is changing faster than we can adapt. Thus, promoting our wellbeing feels like our most pressing need. It’s in our homes where we can design good habits and good living.

Rita’s Emotional Eating Training has widened my experience of my T-Kei. Six weeks of coaching sessions have been an incredible journey. Let me explain what I discovered:

  • A path to change. One definitely needs to frame change (whatever one may want to change) with a holistic approach. Nothing in one’s life is a stand-alone situation. Habits are systemic. Eating may be the clearest example; it is never a linear event. Me and food…nop, it is never that simple. It expands to whatever happens before and after eating; it’s related to relationships and work, and it also involves emotional fluctuations, energy levels, and mindset.

  • Talking to your body facilitates the flow. Change is about becoming someone else; it’s not about control and restriction; it’s about flowing into a better you. For this, it’s best to anchor intention into the physical environment and create the sensory stimulus to coerce your body to do things that your mind doesn’t want to.

  • You can transfer insight from this change-flow process into other areas of T-Kei. In my case, I imagined a new identity, a new Adriana that wanted a balanced and nonjudgemental relationship with food. This non-judgement intention started impacting the rest of my daily thought processes. I cannot stress how liberating that was (my inner critic is not entirely silenced but significantly subdued).

  • Flowing into change is training on being present and aware of what’s happening to you. It’s hard, yes, because it demands one’s attention. But being in the present moment is being in control from Tkei rather than from our mental frenzy. As Eckhart Tolle puts it: being present allows your mind to work for you, rather than you working for your mind.

Conclusion:

Eating habits can be a portal to work on one’s Tkei. But there are many other approaches. Change is hard in the short term, but one can find reasonable scale objectives and evolve into better versions of oneself. As one learns to trust the process it feels like adding solid bricks to the home inside us. It’s all about mental muscles; train yourself in just one flow-change, and you will build momentum for who you want to become.

ADRIANA GÓMEZ NAVARRO Holistic Interior Designer

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