Audience
Identity Resolution solution for companies
About MarketingConnect
In today’s hyperconnected, always-on world, consumers move across channels, devices and real-world locations at lightning speed. Keeping up with customers – and their data – to deliver relevant experiences can feel almost impossible. But it doesn’t have to. MarketingConnect by Experian Marketing Services resolves customer identities to build a full customer profile that connects multiple touchpoints, transcends channels and devices, and merges offline and digital behavior. The result is a persistent, privacy-compliant identity that covers all aspects of a consumer’s day-to-day life. Unify fragmented data points, declared and unknown, across offline and online touchpoints to create a holistic picture of your best customers and prospects. Our people-based graph grounded in over 50 years of referential data helps marketers accurately and consistently connect real individuals and households to data points.
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Popular products:
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Tapad
By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally. Connect with consumers across devices with a better understanding of touch points. Reach consumers across more digital IDs and scale to new, undiscovered prospects. Amplify your current data sets with net-new devices for extended reach. Customize your messages across paid, earned, and programmatic efforts. Tapad works with brands, agencies and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level.
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Infutor TrueSource
The volume of consumer data signals has increased dramatically in recent years. This steep upward trend has amplified the importance for marketers to bring these disparate digital and offline identity markers together in a cohesive way. Identity graphs — a single database that holds this consumer data — now play a vital role, serving as a master source of truth. Infutor’s TrueSource™ Identity Graph is the premier collection of consumer data and intelligence that makes omnichannel engagement personal — and measurably effective. Our secure and privacy-compliant ID graph enables you to create relevant, real-time experiences in whichever channel people engage with your brand. Leverage our TrueSource™ Identity Graph to add considerable value to every engagement with your customers and prospects. Infutor instantly verifies consumer identities via API at the moment of ingestion or inbound engagement.
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Eyeota
We deliver addressable, privacy-compliant audience data that help marketers reach new customers, enhance marketing analytics, deepen insights, and boost omnichannel campaign performance. Identify, reach, and engage your best customers across digital touchpoints. Unlock the value in your data for business growth. Bolster marketing and advertising strategies with a deeper understanding of audience data, consumer profile segmentation, and omnichannel targeting for vertical and seasonal campaigns. Connect directly with our audience specialists to identify and build the best audience plan for your specific campaign goals. Eyeota is the leading global provider of audiences for insights, personalization, and targeting, removing the barriers caused by data silos and integrating across all verticals, digital channels, and categories. Eyeota fuses online and offline identifiers to create powerful audience-targeting data for B2B and B2C brands to use for marketing and advertising.
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Integrations
No integrations listed.
Company Information
Experian Marketing Services
United States
www.experian.com/marketing-services/identity-resolution
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Product Details
Platforms Supported
Cloud
Training
Documentation
Videos
Support
Phone Support
Online
