Retail - California Walnuts

Promote Walnuts
at Retail
California walnuts are not only delicious and nutritious, but they can be very profitable for retailers, as well as offering tremendous growth potential. Check out these proven best practices for maximizing your sales of California walnuts.Ā  LEARN MORE
Easter and PassoverĀ  Celebrate spring’s sweet gatherings with the satisfying crunch ofCalifornia walnuts
- Walnuts are a Easter/Passover must-have
- Baking promotions drive sales
- CWB support with digital and social campaigns
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Retailer Storage and Handling Guide Keep California Walnuts their freshest with proper storage and handling practices.Ā  LEARN MORE
team good fat avocado smoothie Promote Walnuts at Retail Easter and PassoverĀ  Retailer Storage and Handling GuideĀ 

Why Walnuts at Retail

The unique flavor and texture of California walnuts makes them a wonderfully versatile ingredient in recipes, as well as a great snack. Promoting walnuts year-round reminds your customers of the many ways they can add wholesome, plant-forward nutrition to their diets.

Nutritional Benefits

California walnuts are a whole food with nutritional benefits consumers are looking for. And they are the only nut that offers an excellent source of essential omega-3 ALA with 2.5 grams per ounce.

Shopper Insights

Extensive research provides insights into how and why your customers use California walnuts. For example, 81% of consumers say that the health benefits of walnuts positively impact their purchase decision. This section provides many more facts and insights, and describes how this knowledge can be used to effectively drive walnut sales.

Merchandising & Promoting

California walnuts can be very profitable for retailers. There is tremendous potential for incremental volume. Read on to see proven tactics that maximize new sales opportunities.

Promotional Periods

California walnuts deliver more than great taste; they deliver sales. A wide array of materials is available for your use in promoting California walnuts.

Contact and Support

Have questions about retail programs, social media assets, merchandising, or co-marketing opportunities? Our retail team is here to help. Please contact retail@walnuts.org and include the Retail Marketing Director in the subject line you wish to speak to.

Contacts:

Carolyn Becker – West Coast

Dave Anderson – South/Southeast

Angie Thomas – Midwest/Northeast

1. 2021 Attitude and Usage Study

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