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  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

    Explore Membership

  • 2026 AMA Executive Marketer Summit

    This peer-led, invite-only event brings senior marketing leaders together to gain actionable insights and build the relationships needed to drive innovation, growth and lasting impact within their organizations.

    Learn More

  • Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

    Training & Events
    certification

  • Together, we are shaping what’s next for marketing

    Partner with the AMA Foundation and invest in the people and ideas who will define marketing’s impact for decades to come.

    Learn More About AMA Foundation
  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

    Volunteering
    Undergrad Hub
  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

    Events
  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

    Awards
    Undergrad Awards

Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

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Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

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Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

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News Stand

  • Original Research

    Developed with input from over 30 professional marketers with diverse perspectives, the report explores how global forces—sometimes complementary, sometimes contradictory—are on a trajectory to transform the marketing landscape over the next five to ten years.


    • From Our Partners

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      Article

      Brand tracking shows what’s happening. AI-guided conversation reveals why. Discover how conversational insight transforms brand health data. By Joe Razza, Chief Product Officer, YouGov For decades, marketers have tracked the cola wars, from awareness and buzz to loyalty and value. Despite the rivalry’s cultural noise, the numbers have largely told a consistent story: Coke has […]

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      Article

      As AI-generated hoaxes become indistinguishable from reality, discover the essential detection tools and workflows needed to safeguard your institutional integrity. In 2026, the publishing and media industries have reached a critical threshold where human-created and AI-generated content coexist on nearly every platform. While generative AI offers powerful opportunities for efficiency, it also introduces unprecedented risks, […]

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      Article

      A practical framework for evaluating, scoring, and selecting the right email marketing platform for colleges and universities. Choosing the right email marketing platform is a critical decision for higher education institutions. This RFP guide outlines a clear, five-step framework to help colleges and universities evaluate, compare, and select the right solution. Learn how to define […]

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    Resources

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
    LinkedIn | Instagram

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