Facebook
Mike, Colleen, Ben, Parker,
Shannie & Tommy
What is Facebook?
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book
What is Facebook?
Continued...
Free social networking website
Colors are blue and white!
You have friends that you can like, comment or share any of their
posts
Available as mobile apps for iPhones and Androids, as well as PCs
Can follow people/unfollow people if you feel like they clutter your
newsfeed
Businesses can have pages that they post on and get the word out
The Mission Statement
Founded in 2004, Facebooks mission is to give
people the power to share and make the world
more open and connected. People use Facebook to
stay connected with friends and family, to discover
whats going on in the world, and to share and
express what matters to them.
The Social Network
and Zuckerberg
Creates Facebook in 2004 while a sophomore at Harvard
Cameron & Tyler Winklevoss claimed they created Harvard
Connection which they fought was the original idea of
Facebook
After a long battle, Zuckerberg ended up paying the twins a
settlement of $65 million along with signing a non-disclosure
agreement.
The Social Network is released about Mark and his story- The
Social Network
Mark Zuckerberg currently owns 28.2% of
Facebooks stocks---Just shy of $24
Billion!
[Link]
Corporate Postions
Mark Zuckerberg-Founder, Chairman and CEO
Sheryl Sandburg- COO
Board of Directors:
Marc Andreeson
Erskine B. Bowles
Susan Desmond-Hellman
Reed Hastings
Jan Koum
Peter Theil
Morningstar
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Facebook Income
Statement
Improving Or Diminishing?
At the time of their IPO,
Facebook was successful,
but struggled due to lack
of effective mobile apps
Began improving its mobile
app and aggressively
selling advertisements on
desktop and mobile
Shows Facebook is capable of
adapting to changes in
technology
Stock Price
[Link]
Pc2hg
SWOT
First Social media site to
enter the industry big scale
Free
Fast & easy
Easier to stay in touch
within every generation
Supports 43 languages,
and in the process of
increasing to 60 languages
Worldwide, over 1.59
Billion monthly active users
SWOT
Weaknesses
Very little restrictions
Fake and fraudulent
accounts
Vulnerable to spam and
viruses
Not much more room for
growth.. Number of new
users have plateaued
As technology grows,
Facebook grows
SWOT
Opportunities
Excel further in mobile
advertising
Partnership with devices
and cellular companies
(pre-installed app)
Twitter, LinkedIn,
Instagram...
Possible extinction of apps
Negative stigma about all
social media
PC users convert to all
mobile
WOT
Ad-block services
Threats
Controversy on Feb 13,
2014...
Begins allowing 58 different
gender options when
creating or signing up for a
profile. The company says
they are aimed at giving
people more choices in how
they describe themselves
Too far or the new normal?
Facebook vs. Twitter vs.
LinkedIn
How Facebook Can
Continue to Grow
Through Instagram
Through Oculus and
Their Partnerships
Through Applications
The Four Ps
Model
Product
Facebook:
(includes other businesses
such as Instagram)
Price
Free entry to set up a profile
Costs money to post an
advertisement
Promotion
Very intrapersonal and mouth to mouth. Not much of their income is
spent advertising.
Place
Can be accessed anywhere through
phone or computer
In Summary..
Facebook is looking to make its marketing style very
easily accessible and adaptable for all of its
audiences from Grandmas in Idaho to Small
Businesses in Ohio
True or False?
1. Facebook owns Instagram
2. Facebook was founded in 1776
3. Facebook was invented by Donald
Trump
4. Mark Zuckerberg is the current CEO
References
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