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Competitor Analysis & Business Growth Plan

This document is a project report submitted by Deepak Kumar for their Master's degree. The report details Kumar's summer internship at The Hindu Business Line where they conducted a perceptual mapping of the newspaper's competitors and developed a business plan to support future growth in Kolkata. The report includes sections on the history and profile of The Hindu Business Line, Kumar's roles and responsibilities during the internship, an analysis of research conducted on a selected problem, and a conclusion summarizing the learning experience and providing recommendations.

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0% found this document useful (0 votes)
103 views8 pages

Competitor Analysis & Business Growth Plan

This document is a project report submitted by Deepak Kumar for their Master's degree. The report details Kumar's summer internship at The Hindu Business Line where they conducted a perceptual mapping of the newspaper's competitors and developed a business plan to support future growth in Kolkata. The report includes sections on the history and profile of The Hindu Business Line, Kumar's roles and responsibilities during the internship, an analysis of research conducted on a selected problem, and a conclusion summarizing the learning experience and providing recommendations.

Uploaded by

deepak97487
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

PROJECT REPORT

SUMMER INTERNSHIP
PERCEPTUAL MAPPING OF VARIOUS COMPETITORS OF THE HINDU
BUSINESS LINE AND OUTCOME OF A COMPREHENSIVE BUSINESS
PLAN FOR FUTURE GROWTH IN KOLKATA.
2
PROJECT REPORT
AT

The Hindu Business Line

A Project Report Submitted In Partial Fulfillment Of The Requirements For the

Award of the Degree Of

MASTER OF BUSINESS ADMINISTRATION

TO

PUNJAB TECHNICAL UNIVERSITY, KOLKATA

BY

DEEPAK KUMAR

UNDER THE GUIDANCE OF

MR. JOY CHAKROBORTY

NSHM (KNOWLEDGE CAMPUS), KOLKATA

B.L. SAHA ROAD, KOLKATA – 53

3
PROJECT REPORT
AT

THE HINDU BUSINESS LINE

A Project Report Submitted In Partial Fulfillment Of The Requirements For the

Award Of The Degree Of

MASTER OF BUSINESS ADMINISTRATION

TO

PUNJAB TECHNICAL UNIVERSITY, JALANDHAR

IS A RECORD OF BONAFIDE TRAINING CARRIED OUT BY

DEEPAK KUMAR

UNDER MY SUPERVISION AND GUIDANCE AND THAT NO PART OF THIS REPORT


HAS BEEN SUBMITTED FOR THE AWARD OF ANY OTHER DEGREE/ DIPLOMA/

FELLOWSHIP OR SIMILAR TITLES OR PRIZES.

FACULTY GUIDE

SIGNATURE: ………………………………………

NAME: MR. JOY CHAKRABORTY

SIGNATURE AND SEAL OF THE LEARNING CENTER: ………………………........................

4
STUDENT’S DECLARATION

I DO HEREBY DECLARE THAT THE PROJECT CONDUCTED AT

THE TINPLATE COMPANY OF INDIA LIMITED

UNDER THE GUIDANCE OF

MR. JOY CHAKRABORTY

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE

DEGREE OF

MASTER OF BUSSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)

TO

PUNJAB TECHNICAL UNIVERSITY.

IS MY ORIGINAL WORK AND THE SAME HAS NOT BEEN SUBMITTED FOR THE
AWARD OF ANY OTHER DEGREE/ DIPLOMA/ FELLOWSHIP OR OTHER SIMILAR
TITLES OR PRIZES.

PLACE:…………………………… DEEPAK KUMAR

DATE:……………………………. REG. NO.: …………………………

5
PREFACE
THE INTERNSHIP PROGRAM FORMS AN IMPORTANT COMPONENT OF
EDUCATION AT THE HINDU BUSINESS LINE. IT IS AN ATTEMPT TO
BRIDGE THE GAP BETWEEN THE ACADEMIC INSTITUTION AND THE
CORPORATE WORLD.

INTERNSHIP PROVIDES AN OPPORTUNITY FOR US TO SATISFY OUR


INQUISITIVENESS ABOUT THE CORPORATE, PROVIDES AN EXPOSURE TO
TECHNICAL SKILLS, AND HELPS US TO INTAKE THE SKILLS BY BEING IN
TOUCH WITH VARIOUS PEOPLE IN THE OFFICE AND ALSO THOSE IN THE
SOCIETY AS TO THE CUSTOMER IN THE STORE.

AT THE HINDU BUSINESS LINE, THE INTERNSHIP IS AN OPPORTUNITY


TO SATIATE OUR CURIOCITY. THERE I AM EXPECTED TO PARTICIPATE
AND TAKE OWNERSHIP MEANINGFUL TO THE COMPANY ONE WORKS
WITH AND TO ONESELF IN WORKS WITH AND TO ONESELF IN WORKS
WITH AND TO ONESELF IN ONE’S CAREER PROSPECTS.

6
ACKNOWLEDGEMENT

I WISH TO EXPRESS MY APPRECIATION TO ALL THOSE WITH WHOM I


HAVE WORKED/INTERACTED AND WHOSE THOUGHTS AND INSIGHTS
HELPED ME IN INCREASING MY KNOWEDGE AND UNDERSTANDING MY
PROJECT.

7
CONTENTS
CH 1 INTRODUCTION----------------------------------------------------------------Pg 8

A) ORIGIN AND DEVELOPMENT----------------------------------------------------Pg 8

B) GROWTH AND DEVELOPMENT OF THE PACKAGING INDUSTRY--------Pg 12

C) THE INDIAN PACKAGING INDUSTRY MARKET------------------------------Pg 13

CH 2 PROFILE OF THE ORGANISATION

2.1 HISTORY OF TCIL------------------------------------------------------------------Pg 16

2.2 FUNCTIONAL DEPARTMENT----------------------------------------------------Pg 18

2.3 ORGANISATION STRUCTURE AND ORGANISATION CHART--------------Pg 19

2.4 PRODUCT AND SERVICE PROFILE OF THE ORGANISATION--------------Pg 23

CH 3 DISCUSSION ON TRAINING

3.1 STUDENT’S WORK PROFILE (ROLE & RESPONSIBILITIES)-----------------Pg 29

3.2 DESCRIPTION OF LIVE EXPERIENCES ------------------------------------------Pg 30

CH 4 STUDY OF SELECTED RESEARCH PROBLEM

4.1 STATEMENT OF RESEARCH PROBLEM-----------------------------------------Pg 32

4.2 STATEMENT OF RESEARCH OBJECTIVE----------------------------------------Pg 33

4.3 RESEARCH DESIGN AND METHODOLOGY-------------------------------------Pg 33

4.4 ANALYSIS OF DATA------------------------------------------------------------------Pg 34

CH 5 SUMMARY OF CONCLUSION

5.1 SUMMARY OF LEARNING EXPERIENCE-----------------------------------------Pg 45

5.2 CONCUSION AND RECOMMENDATION-----------------------------------------Pg 46

APPENDIX-----------------------------------------------------------------------------------Pg 48

ANNEXURE----------------------------------------------------------------------------------Pg 48

BIBIOGRAPHY-------------------------------------------------------------------------------Pg 51

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