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General Motors Global Operations Strategy

General Motors is recognized as the world's second largest automaker. It has manufacturing operations in 32 countries and sells vehicles in 200 countries globally. Recently, GM has become more of a global company, with the goal of manufacturing 50% of its vehicles outside of North America. GM now uses lean manufacturing strategies and has standardized manufacturing plants in multiple countries, which has helped reduce costs while launching products globally and sharing knowledge across regions.

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Arslan Ali
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4K views10 pages

General Motors Global Operations Strategy

General Motors is recognized as the world's second largest automaker. It has manufacturing operations in 32 countries and sells vehicles in 200 countries globally. Recently, GM has become more of a global company, with the goal of manufacturing 50% of its vehicles outside of North America. GM now uses lean manufacturing strategies and has standardized manufacturing plants in multiple countries, which has helped reduce costs while launching products globally and sharing knowledge across regions.

Uploaded by

Arslan Ali
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Arslan Ali

Ayesha Anwar
.
•Under Billy Durant’s leadership, General Motors Company was founded on September

16, 1908

•Today, GM is recognized as the world’s second largest automaker

•Global automotive sales leader since 1931

•Has manufacturing operations in 32 countries and its vehicles are sold in 200 countries

•Currently, GM Dealers in the United States have sold 257,623 new cars and trucks as

of October and 445,555 of pre-owned cars


Richard Wagoner GM Chairman and
Chief Executive Officer

John M. Devine GM Vice Chairman and


Chief Financial Officer

Robert A. Lutz GM Vice Chairman,


Global Product Development
International Operations at
General Motors
• Few years back, GM was predominantly a North American brand where 80% of its

vehicles were manufactured.

• It has become a global automaker in recent years.

• The goal is to manufacture 50% of its vehicles outside of North America.

• GM is now using Toyota’s strategies of plant standardization and lean manufacturing.


• GM now has four manufacturing plants in Argentina, Poland, China and Thailand.

• All the plants are standardized and are almost identical to each other.

• This helps not only in launching global products but also in sharing knowledge and

modern techniques across the globe.

• New factories have been designed with flexibility and efficiency in mind.
• Supply chain has been improved effectively.

• Despite being similar, the plants have room to make adjustments according to local

demands of each country.

• Standardized plants have helped reducing the costs.


Discussion Question No.1
What are the advantages and disadvantages of General Motors’ Strategy for

operations?
Discussion Question No. 2
What operations management decisions are illustrated in this case?

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