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QUIZ

Started on Monday, 22 May 2023, 2:29 AM

State Finished

Completed on Monday, 22 May 2023, 3:30 AM

Time taken 1 hour 1 min

QUESTION 1

The term e-commerce includes:

[Link] trading of Physical goods and intangibles such as information

[Link] electronic provision of services such as after sales support or online legal advice

[Link] the steps involved in trade, such as on-line marketing ordering payment and support for delivery.

[Link] of the above

The correct answer is: All of the above

QUESTION 2

In Merchant wholesalers’ category, _____ provide a full set of services, whereas ______offer fewer
services to their suppliers and customers

[Link], Brokers
[Link]-service wholesalers, limited-service wholesalers

[Link]-service wholesalers, Full-service wholesalers

[Link], limited-service wholesalers

[Link], Full-service wholesalers

The correct answer is: Full-service wholesalers, limited-service wholesalers

QUESTION 3

___________ a detailed version of the idea stated in meaningful consumer terms.

[Link] testing

[Link] development & testing

[Link] strategy

[Link] screening

The correct answer is: Concept development & testing

QUESTION 5

______ distribution task is performed when customers require delivery, repairs/ warranty.

[Link] bulk

[Link] customers with advice and technical support

[Link] customer service

[Link]

The correct answer is: Providing customer service

QUESTION 6

Which branding strategy is used when product carry the name of the seller?

[Link] branding

[Link] branding

[Link] branding

[Link]
The correct answer is: Private branding

QUESTION 7

In which philosophy does the organization determine the needs, wants, and interests of target markets
to deliver the desired satisfactions more effectively and efficiently than competitors in a way that
improves the consumer’s and the peoples well being?

[Link] Concept.

[Link] Concept.

[Link] Concept.

[Link] of the above.

The correct answer is: None of the above.

QUESTION 8

Which one of the following is a correct statement about brand?

[Link] is imperative when identity is lost due to homogeneity

[Link] nucleus of branding seems to be uniformity

[Link] plays a vital part in enhancing marketing and corporate performance

[Link] of the above

The correct answer is: All of the above

QUESTION 9

Correct

Mark 1.00 out of 1.00

Flag question

QUESTION TEXT

According to Boston Consulting Group (BCG) approach, the businesses and products characterized with
low market growth rate and low market share are referred as______

[Link]

[Link]

[Link] cows
[Link] marks

[Link] of the above

The correct answer is: Dogs

QUESTION 10

When some Habesha Brewery S.C) dealers in Debre Brhan complained about other Habesha B).S.C)
dealers on pricing, poor service & image, they are in ____type of conflict.

[Link] conflict

[Link] conflict

[Link] conflict

[Link] of them

The correct answer is: Horizontal conflict

QUESTION 11

Which of the following is true about business market?

[Link] includes commercial enterprises/profit making organizations

[Link] involves Government agencies/ organizations

[Link] consists institutional customers

[Link] of the above

The correct answer is: All of the above

QUESTION 12

In _______ a child learns primarily by imitating the behavior of selected others, such as family, friends
and TV heroes.

[Link] Learning

[Link] learning

[Link] Learning

[Link] of the above

The correct answer is: Informal Learning

One of the following is the most important marketing -related constraints facing Africa’s farmers,
except.

[Link] cost of production and marketing

[Link] access to credit.

[Link] availability of profitable new farm technologies to adopt and use sustainably

[Link] market access and competitiveness conditions

The correct answer is: Low cost of production and marketing

QUESTION 14

Which of the following is true about the functions of Commodity Exchanges?

[Link] transparency

[Link] discovery

[Link] transaction costs

[Link] of the above

The correct answer is: All of the above

QUESTION 15

There are many products that can’t be legally imported into most countries. Which one can’t be
imported in Ethiopia?

[Link] money.

[Link] drugs.

[Link] (spying) equipment.

[Link] of the above

The correct answer is: All of the above

QUESTION 16

The sales force become a major part of the IMC mix, except?

[Link] & performance of the product needs personal demo & trial by the customer.
[Link] price is negotiated between buyer and seller

[Link] training and assistance needed by intermediaries

[Link]

The correct answer is: None

QUESTION 17

One of the following is not true about the role of Marketing Research.

[Link] decision uncertainties.

[Link] the probability of attaining the organization’s marketing objectives.

[Link] management with relevant, accurate, reliable, valid, and current information

[Link] the marketing manager link the marketing variables with the environment and the consumers.

The correct answer is: Increase decision uncertainties.

QUESTION 18

Correct

Mark 1.00 out of 1.00

Flag question

QUESTION TEXT

_______includes the actors and forces outside marketing that affect marketing management’s ability to
build and maintain successful relationships with customers.

[Link] management

[Link] environment

[Link] behavior

[Link] decision

The correct answer is: Marketing environment

QUESTION 19

_______is a written document requesting both authorization and funds to undertake a specific research
project.
[Link]

[Link] proposal

[Link] analysis

[Link]

The correct answer is: Research proposal

QUESTION 20

Which of the following brand strategy occur when a company introduces additional items in the same
product category under the same brand name, usually with features?

[Link] Extention

[Link] Extension

[Link] Brand

[Link] Brand

The correct answer is: Line Extension

One of the following is not true about reasons of trade barriers in Protection of Local Industry?

[Link] employment

[Link] Cost and Price

[Link] National Security

[Link] Infant Industry

The correct answer is: Reducing employment

QUESTION 22

______ firm are known for having the largest market share and usually leads the other firms in price
changes, new-product introductions, distribution coverage, and promotional intensity.

[Link] leader

[Link] challenger

[Link] follower

[Link] nicher
The correct answer is: Market leader

QUESTION 23

If you were the marketing manager of XX Beer S.C) and used common needs among buyers, rather than
on how buyers’ needs differ, to segment the market, you have employed _____approach?

[Link] strategy

[Link] strategy

[Link] strategy

[Link] to one marketing

The correct answer is: Undifferentiated strategy

QUESTION 24

_____________divides buyers into groups based on social class, lifestyle or personality characteristics?

[Link] segmentation

[Link] segmentation

[Link] segmentation

[Link] segmentation

The correct answer is: Psychographic segmentation

QUESTION 25

When each element in the population has a known & equal probability of selection, it’s _______
sampling.

[Link] random

[Link]

[Link]

[Link]

The correct answer is: Simple random

QUESTION 26

Market challengers choose ____ when they want to attack the strength part of the competitor.
[Link] Attack

[Link] Attack

[Link] Attack

[Link] Attack

The correct answer is: Frontal Attack

QUESTION 27

Which of the following are the desirable qualities for a brand name?

[Link] should suggest something about the product's benefits & qualities

[Link] should be easy to pronounce, recognize, and remember.

[Link] brand name should be distinctive

[Link] of the above

The correct answer is: All of the above

QUESTION 28

In the _______stage of the business buying process, the buyer invites qualified suppliers to submit
proposals.

[Link] solicitation

[Link] search

[Link] need description

[Link] recognition

The correct answer is: Proposal solicitation

QUESTION 29

______is a type of buying decision behavior where consumers are highly involved in a purchase and
perceive significant differences among brands, or when the product is expensive, risky, purchased
infrequently and highly self-expressive?

[Link] seeking behavior

[Link] reducing behavior

[Link] buying behavior

The correct answer is: Complex buying behavior

QUESTION 30

When an earthquake occur in one locality and if local companies donated food and their sales forces’
time to aid quake victims, what IMC tool is combined with personal selling?

[Link] promotion

[Link] relation

[Link] marketing

[Link]

The correct answer is: Public relation

For BGI, with similar case, what would be the mark-up price if BGI wants to earn a 20 per cent mark-up
on sales?

a.$15

b.$17.5

c.$13.5

d.$19

The correct answer is: $17.5

QUESTION 32

The step in the selling process characterized by identifying qualified potential customers is--?

[Link] and demonstration

[Link]

[Link]

[Link]

[Link]

The correct answer is: Prospecting

QUESTION 33
Which of the following are goods that the consumer does not know about or knows about but does not
normally think of buying?

[Link] Goods:

[Link] Goods

[Link] Goods

[Link] o the above

The correct answer is: Unsought Goods:

QUESTION 34

_____occurs when the consumer has high level of awareness and familiarity with the brand and holds
some strong, favorable, and unique brand association in memory.

[Link] image

[Link] based brand equity

[Link] association

[Link] awareness

The correct answer is: Customer based brand equity

QUESTION 35

Of the five generic service-quality dimensions, _____ is the ability to perform the promised service
dependably and accurately.

[Link]

[Link]

[Link]

[Link]

The correct answer is: Reliability

QUESTION 36

If Mr. XX, a marketing manager of Dashen Beer S.C) set a price close to the upper limit of value of utility
as perceived by the industrial customer, he did set ______?

[Link] skimming
[Link] penetration

[Link] bundling

[Link] prices

The correct answer is: Price skimming

QUESTION 37

_________is the difference between the benefits that the customer gains from owning and/or using a
product and the costs of obtaining the product.

[Link] Value

[Link] Satisfaction

[Link]

[Link]

The correct answer is: Customer Value

QUESTION 38

Because of dramatic or adverse changes in the marketing environment, some brands are just not worth
saving. Their sources of brand equity may have essentially dried up, or, even worse, damaging and
difficult-to-change new associations may have been created. In the face of such adversity, what
management decisive is appropriate?

[Link] or milk the brand.

[Link]

[Link]

[Link] of the above

The correct answer is: Retire or milk the brand.

QUESTION 39

Organization uses new product for different purpose. Which one is not the purpose?

[Link] decrease market share

[Link] appeal to new segment

[Link] diversify in to new market

The correct answer is: To decrease market share

QUESTION 40

Which of the following is a set of actions whose cumulative effect is to deprive investors of their
fundamental rights in the investment?

[Link]

[Link]

[Link] Expropriation

d Nationalization

The correct answer is: Creeping Expropriation

Which of the following is a practice that requires a seller, as a condition of sale, to commit contractually
to reciprocate and undertake certain business initiatives that compensate and benefit the buyer?

[Link] in advance

[Link] pricing

[Link]

[Link]

The correct answer is: Countertrade

QUESTION 42

Which of the following is the right characteristics of a market structure

[Link] Perfect competition no single firm has control over price

[Link] monopoly market there is only one seller

[Link] competitors have the greatest price –selling freedom

[Link] of the above

The correct answer is: All of the above

QUESTION 43

Where products or services are digital, the process of the transaction is digital and the delivery agent is
digital, which is referred to as:
[Link] e-commerce

[Link]-and-Mortar

[Link] e-commerce

[Link] and Mortar.

The correct answer is: Pure e-commerce

QUESTION 44

_______is a binding agreement between a seller and a buyer to make (seller) and to take (buyer)
delivery of the underlying commodity (or financial instrument) at a specified future date with agreed
upon payment terms.

[Link] contract

[Link] contract

[Link] contract

[Link]

The correct answer is: Forward contract

QUESTION 45

Where __ seek causal determination, prediction, and generalization of findings___ seek illumination,
understanding, and extrapolation to similar situations. Which one is true?

[Link] researchers, Qualitative researchers

[Link] researchers, Quantitative researchers

[Link], Observation

[Link]-depth interview, Focus group discussion

The correct answer is: Quantitative researchers, Qualitative researchers

QUESTION 46

Which one is the practice of advertising the same product in the same way everywhere?

[Link] product

[Link] Personal selling

[Link] Publicity
[Link] of the above

The correct answer is: None of the above

QUESTION 47

Which advertising is important with mature products to help maintain customer relationships and keep
customers thinking about the product?

[Link]

[Link]

[Link]

[Link] Of the above

The correct answer is: Reminder

QUESTION 48

One of it consists all of the groups that have a direct (face-to-face) or indirect influence on a person’s
attitudes or behavior?

[Link] groups.

[Link] groups.

[Link] groups.

[Link] groups.

The correct answer is: Reference groups.

QUESTION 49

The marketing task under ________ is analyzing why the market dislikes the product, & focus on
product redesign, lower prices, and more positive promotion to change the markets beliefs and
attitudes

[Link] demand

[Link] demand

[Link] demand

[Link] demand

The correct answer is: Negative demand

Let us say that you have faced a declining sales volume and or market share and wants to cut the costs
associated with the SBU to improve the cash flow. What should be the deletion strategy you have to
employ to a product or business?

[Link] simplification

[Link]

[Link]

[Link] addition

The correct answer is: Line simplification

QUESTION 51

hich of the following comprises a broad group of products intended for essentially similar uses and
having similar physical characteristics?

[Link] Mix

[Link] Length

[Link] Line

[Link] Depth

The correct answer is: Product Line

QUESTION 52

_the degree to which the innovation appears superior to existing products.

[Link]

[Link] advantage

[Link]

[Link]

The correct answer is: Relative advantage

QUESTION 53

_______is when consumers select goals based upon totally objective criteria such as size, weight, price
or miles per gallon.
[Link] Motivation

[Link] Motivation

[Link] motivation

[Link] motivation

The correct answer is: Rational Motivation

QUESTION 54

The _____model was developed to represent the stages a salesperson must take a customer through in
the personal-selling process.

[Link]

[Link] of effect

[Link] adoption

[Link] response

The correct answer is: AIDA

QUESTION 55

Why will customers choose to do business with your firm instead of another company? This fact
discussed under one of the key elements of a business model, which is______?

[Link] model

[Link] proposition

[Link] environment

[Link] opportunity

The correct answer is: Value proposition

QUESTION 56

Which of the following is an internal factors affecting pricing decision except?

[Link]'s marketing objectives

[Link]

[Link]-mix strategy
[Link] and organization

The correct answer is: Competitors

QUESTION 57

______ are traditional bound consumers who are suspicious only when it has become something of a
tradition itself.

[Link]

[Link] adaptors

[Link]

[Link] majority

The correct answer is: Laggards

QUESTION 58

Which one of the following is the primary reason for countertrade?

[Link] provides a trade financing alternative to those countries that have international debt
and liquidity problems

[Link] relationships may provide developing countries and MNCs with access to new markets

c.A and B

[Link] of the above

The correct answer is: A and B

QUESTION 59

Suppose BGI Company had the following costs and expected sales of [Link] Beer, with Variable cost
of $8, Fixed cost of $300,000, and Expected unit sales 50,000, what would be the unit cost?

a.$14

b.$20

c.$12

[Link] of the above

The correct answer is: $14

QUESTION 60
Which of the following is the mental process through which an individual passes from first learning
about an innovation to final adoption?

[Link] process

[Link] process

[Link] process

[Link] of the above

The correct answer is: Adoption process