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Forex Market Analysis in Tirupur

This document is a research paper abstract written by Mr. L. Prakash, a research scholar studying commerce. The paper aims to analyze the foreign exchange market in Tirupur, India to increase market share for ICICI Bank's derivative products. It uses a descriptive research design with a sample of 100 exporters out of 500 and surveys all 40 banks serving the foreign exchange needs of Tirupur exporters. The estimates of derivative product usage will help ICICI formulate a strategy for introducing forex derivatives. Analyzing bankers will identify competitive advantages and major problems faced by exporters to improve ICICI's market share of derivatives among small and medium enterprises.

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78 views1 page

Forex Market Analysis in Tirupur

This document is a research paper abstract written by Mr. L. Prakash, a research scholar studying commerce. The paper aims to analyze the foreign exchange market in Tirupur, India to increase market share for ICICI Bank's derivative products. It uses a descriptive research design with a sample of 100 exporters out of 500 and surveys all 40 banks serving the foreign exchange needs of Tirupur exporters. The estimates of derivative product usage will help ICICI formulate a strategy for introducing forex derivatives. Analyzing bankers will identify competitive advantages and major problems faced by exporters to improve ICICI's market share of derivatives among small and medium enterprises.

Uploaded by

prakashputtu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Author

[Link],MIB.,PGDBA.,UGC NET.,
RESEARCH(Ph.D) SCHOLAR IN COMMERCE,
GOVERNMENT ARTS COLLEGE,
UDHAGAMANDALAM-02.

ABSTRACT
The research paper entitled Analysis of the Forex market in Tirupur was undertaken
to increase the market share for derivative products of ICICI in Tirupur.

ICICI bank is a leader in retail assets products. They are entering in to trade finance,
export finance and corporate lending to SME (Small and Medium Enterprises). They wish to
explore the market potential for derivative products in Tirupur.

In this research descriptive research design is used. The sample size is 100 out of a
population of 500 exporters. The study also covered the entire population of 40 banks who
service the Forex requirement of exporters in Tirupur. The method of sampling adopted is the
simple random probability sampling.

The researcher has estimated the usage of derivative products by exporters and this will
help ICICI bank in formulating the strategy for the introduction of Forex derivatives in Tirupur.

The population study of bankers is used to analyze the banks potential for export and
import finance. The research includes finding the competitive advantage of different bankers in
Tirupur. The researcher has identified the major problems faced by exporters, satisfaction level
towards banking service and has suggested the ways to improve the share of derivative for ICICI
in SME segment.

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