Kanpur Confectioneries - Current Profitability
Sales
Conversion Fees
Variable costs:
Maida - 750x120x500/50
Vansapathi - 150x120x520/15
Sugar - 200x120x1200/100
Preservatives & packing
Casual labour
Total Variable Costs
Contribution
Fixed costs at Company Level:
Wages
Interest
Others
Profit/loss
<--------Own--------->
Per ton
Total
18100
2172000
<-----Pearson------>
Per ton
Total
Total
3000
150000
2172000
150000
7500
5200
2400
1000
300
16400
900000
624000
288000
120000
36000
1968000
300
300
15000
15000
1983000
1700
204000
2700
135000
339000
275000
10000
60000
275000
10000
60000
-141000
-6000
A One
Kanpur Confectioneries - Profitability Analysis after accepting
APL offer
The profitability would depend upon (1) reaction from Pearson and
(2) material cost eficiency in line with APL
(1) Pearson may continue with Rs. 3000/ton conversion fees, may negotiate and reduce it to
Rs. 1500/ton as offered by APL or may discontinue the business with KCPL
(i) Contribution @ Rs. 3000/ton = Rs. 2700
(ii) Contribution @ Rs. 1500/ton = Rs. 1200
(iii) Contribution if discontinued = Rs. 0
(2) APL would reimburse material expenses as per its norms and in short run,
KCPL may not achieve the material cost efficiency. This efficiency arises due to productivity improvement
and lower purchase price of inputs. KCPL may achieve only productivity improvement or both.
Further, we should consider improved cost efficiency benefits only on KCPL's
own quantity because any gain on Pearson quantity should be passed on to them as KCPL eithical company.
Material Cost Difference per ton between KCPL and APL
KCPL
productivity
& costs
Maida
Vansapathi
Sugar
Preservatives & packing
APL
productivity
APL
but KCPL productivity
costs & APLcosts
7500
5200
2400
1000
16100
7000
4853
2280
1000
15133
6860
4667
2185
1000
14712 Volume =
Thus, multiple scenarios get developed as follows:
(a) Pearson at Rs. 3, and, without cost efficiency
(b) Pearson at Rs. 3, and, with productivity improvement but KCPL costs
(c) Pearson at Rs. 3, and, with productivity improvement and APL costs
(d) Pearson at Rs. 1.50, and, without cost efficiency
(e) Pearson at Rs. 1.50, and, with productivity improvement but KCPL costs
(f) Pearson at Rs. 1.50, and, with productivity improvement and APL costs
(g) Pearson withdraws,and, without cost efficiency
(h) Pearson at Rs. 1.50, and, with productivity improvement but KCPL costs
(i) Pearson at Rs. 1.50, and, with productivity improvement and APL costs
70
Scenario-wise Profitability Analysis
Contribution from own sales
Contribution from Pearson
Sub-Total
Fixed costs at company level
Profit/Loss (A)
Impact of APL Offer:
Conversion fees @ 1500
Less: Cost inefficiency
Add: Cost efficiency on own
production of 120 tons
Less: Casual labour @ 300
Net impact of APL offer (B)
Final Profit/loss (A+B)
(a)
204000
135000
339000
345000
-6000
(b)
204000
135000
339000
345000
-6000
(c)
204000
135000
339000
345000
-6000
(d)
204000
60000
264000
345000
-81000
(e)
204000
60000
264000
345000
-81000
(f)
(g)
(h)
(i)
204000 204000 204000 204000
60000
0
0
0
264000 204000 204000 204000
345000 345000 345000 345000
-81000 -141000 -141000 -141000
105000
97183
0
105000
29517
50600
105000
0
166600
105000
97183
0
105000
29517
50600
105000
0
166600
105000
97183
0
105000
29517
50600
105000
0
166600
21000
-13183
21000
105083
21000
250600
21000
-13183
21000
105083
21000
250600
21000
-13183
21000
105083
21000
250600
-19183
99083
244600
-94183
24083
169600 -154183
-35917
109600
Decision - Tree
Profitability
Pearson
Continues
-6000
Pearson
Withdraws
-141000
Do not accept offer ------------->
Pearson
@ 3000
Accept offer ------------->
Pearson
@ 1500
Cost
inefficiency
-19183
Productivity
benefit
99083
Productivity
& cost benefit
244600
Cost
inefficiency
-94183
Productivity
benefit
24083
Productivity
& cost benefit
Pearson
discontinues
169600
Cost
inefficiency
-154183
Productivity
benefit
-35917
Productivity
& cost benefit
109600