SWOT Analysis of Foodmandu
BUS 390- Development of Business Strategy
Cohort 1b
Submitted by: Arick Manandhar
Submitted to: Prof Shamsa, Prakash Dahal
Westcliff University
Kings College
19 September, 2016
SWOT Analysis of Foodmandu
Company Introduction:
Foodmandu is the first and only company in Nepal that delivers foods from more than 100
different restaurants in Kathmandu to your doorstep. As a pioneer food delivery service provider,
Foodmandu is making life easier through online ordering. Our time is valuable and sometimes
every minute in the day counts so that is the reason why Foodmandu delivers (Description of
Foodmandu, 2016). So you can spend more time doing the things you love. You can get anything
from Indian food to high French cuisine by placing a simple order online or over the phone. Then
just sit back, relax, and wait for your order to arrive. Foodmandu services are not only great for
those nights when you dont want to cook at home but dont feel like making the trek to a
restaurant, theyre also perfect for lunch at the office.
Right now, Foodmandu only offer services inside ringroad of Kathmandu Valley and its
periphery, but they are hoping to gradually extend their services to other places. Foodmandu
takes the orders of customers seriously and try to deliver food in the shortest time possible.
The person who served as contacts within the organization is Caesar Shrestha, Business
Development Manager of Foodmandu. His roles in the organization are mentioned as follows:
Public relation with the clients of the Foodmandu Restaurant End
Marketing, Promotion and the branding of the company
Conflict management of the market.
Responsible to bring the member restaurants.
Social media marketing
Strength
SWOT Analysis of Foodmandu
It is one of the only companies that deliver over 100 restaurants food in any place within
Kathmandu valley. Foodmandu does their work perfectly, we can call them and they deliver the
food in 30-45 minutes. They have a website where there are many restaurants linked with them
and from that restaurants we can order any food within Kathmandu valley. The main strength of
Foodmandu is that they have a phone tracking software that can trace the address from where we
are calling. They deliver food within any charge of money to the customers. They directly take
certain percentage of sales from their company from the restaurant itself. Strength of Foodmandu
is that they are very reliable and provides good services to the customers (Strength of businesses,
2014).
SWOT Analysis of Foodmandu
Weakness
The main weakness of Foodmandu is that the food they deliver sometimes isnt warm and the
taste doesnt remain the same as in the restaurant. Sometimes due to traffic jam in Kathmandu,
the foods are not delivered on time. Sometimes there is misunderstanding between the caller
customer and company. For existence; Last week when I ordered like four different items from a
restaurant from Foodmandu, they delivered me just three items.
Opportunities
There are many opportunities for the company because they are linked with almost all the good
restaurants in Kathmandu valley. There are thousands of people that havent being familiar with
Foodmandu. More advertisement to the customer can lead to more sales of the services. There is
great opportunity for the company to go outside of Kathmandu valley.
Threats
The main threat of Foodmandu is that there might be a same kind of company with more
facilities and services. Customer loyalty is very important, once a mistake is found; the customer
can change their option. Another big threat of Foodmandu is that people might fraudulent call
them and order many foods for fake which gives huge loss to the company.
SWOT Analysis of Foodmandu
Strategy for the company
1. For security and control of information system management
Methods, policies, and organizational procedures that ensure safety of organizations
assets; accuracy and reliability of its accounting records; and operational adherence to
management standards
General control
Application control
Security policy
Authorization management system
Tool that can be used for security Firewall, Intrusion system
2. MIS Audit can be done. Benefits are:
Examines firms overall security environment as well as controls governing
individual information systems
Reviews technologies, procedures, documentation, training, and personnel
May even simulate disaster to test response of technology, IS staff, other
employees (John, 2000).
Lists and ranks all control weaknesses and estimates probability of their
occurrence
Assesses financial and organizational impact of each threat
3. Use Enterprise software
So that it reflect best practices of predefined business processes
It helps to select functions of system they wish to use and map business processes
to software processes.
It can customized
4. Business Value of Enterprise Systems
Increase operational efficiency
Provide firm wide information to support decision making
Enable rapid responses to customer requests for information or products
Include analytical tools to evaluate overall organizational performance
5. E-Commerce
Foodmandu could add up payment through SCT debit card; credit card; PayPal for the
bill payment through the website itself.
6. Customer relation management
More comprehensive packages can be used like PRM; ERM
For more flexible, web- enabled, integrated with other system.
5
SWOT Analysis of Foodmandu
Conclusion
The online food deliver service is the main business of Foodmandu. They have made peoples
restaurant food consumption at their doorstep. People dont have to go to any restaurants to eat
the food but they can rather dial a number and order it in their home. So, I think Foodmandu has
been doing very good job.
SWOT Analysis of Foodmandu
Reference
Description of Foodmandu. (2016). Retrieved from
[Link]
John, Y. (2000). MIS Audit.
Strength of businesses. (2014, May 27). Retrieved from [Link]
SWOT Analysis of Foodmandu
