Product:
1. What is your first reaction with the products offered in the public market?
____Very positive ____Somewhat negative
____Somewhat Positive ____Very Negative
____Neutral
2. If Negative why?
____ Because of poor product handling.
____ Because of the Products price
____ Because of lack of variations of a certain product.
____others please specify: _________________________________________
3. Are you satisfied with the quality of products offered?
____ Yes
____ No
4. How would you rate the quality of products offered?
____ Very high quality ____ Low quality
____ High quality ____ Very low quality
____ Neither high nor low quality
5. How often do you buy products from the public market?
____ Several times a week
____ Once a week
____ Once a month
____ Few times a year
6. What items do you typically purchase?
_____________________________________________________________
7. As a public market shopper how important is product availability?
____ Very Important
____ Neutral
____ Very Unimportant
____ Dont know/ No opinion
8. How important is the products packaging or how the products are being given to you : (plastic,
sakobag, paper bag)
____ Very Important
____ Neutral
____ Very Unimportant
____ Dont know/ No opinion
9. In your own words what encourages you to buy products in the public market?
______________________________________________________________________________
__________________________________________________________________.
10. In your own words what can you say about the products being offered, what are your
suggestions to improve the public markets products?
________________________________________________________________________
___________________________________________________________.
PLACE:
1. Do you live in Baguio, if so where?
_____________________________________.
2. Do you attend the Baguio City public market?(if not please proceed to number 8)
____Yes.
____No.
3. Is the location of the public market convenient?
____Yes.
____No.
4. How frequently do you attend the public market?
____ Weekly
____ Monthly
____ A few times during the season
5. Are you satisfied with the hours of operation?
____Yes.
____No.
6. Do you think that the public market also consider the space function for people
with special needs?
_____Yes.
_____ No.
7. Are the different product sections easy to locate?
_____Yes.
_____No.
8. If you do not attend the Baguio public market, why not?
____ Location ____ limited Variety of Products
____ Lack of transportation
____ The place is too crowded
9. What other market do you attend?
_____________________________
[Link](s) you attend other market?
________________________________________________________________________
__________________________________________________________________.
PRICE:
1. Does price of the products contributes a big impact on why you shop in the public
market?
____ Yes.
____ No
____ Dont know / No comment.
2. Are you willing to pay a price premium, if any, that you would pay for the products
at the market versus "non-local" products at the supermarket?
____ Yes.
____ No.
3. In terms of the price what encourages you to buy a product from the public
market?
____ Lower price than the supermarket.
____ You can bargain with the vendor.
____ You can buy products in bundles that costs you less.
____ others please specify:_______________________________.
4. If the price of the products that you usually buy continued to rise, would you
continue to purchase from the public market?
____Yes
____No
____Not sure
5. Do you always consider the quality over the price?
____Yes
____No
____Not sure
6. If price at which the product is expensive, but not so expensive would you consider
it?
____Yes
____No
____Not sure
7. If the price at which the product is so expensive, would you not consider it?
____Yes
____No
____Not sure
[Link] the price at which the product is so cheap ,would question its quality?
____Yes
____No
____Not sure
8. Do you buy a certain product per volume?
____Yes
____No
____Not sure
9. If yes, why?
________________________________________________________________________
_____________________________________________.
PROMOTION:
1. What influences you to buy at the public market?
_____ Promotional strategies of the vendors
_____Recommendations from friends and family
_____Personal experience
______Other, please specify:
2. How much influence do you feel Promotional strategies of the vendors have over
your buying behavior?
____Large influence
____Medium influence
____Small influence
____Not sure
3. Do you pay attention to vendors that wants to catch your attention to buy their
producs?
____Yes
____No
____Sometimes
4. Do you have a specific store/ vendor where you regularly buy a certain product
from?
____Yes.
____ None.
5. If yes, why?
_____ Trusted vendor
_____ Because of regular purchase you are given discounts
_____ Because of the good quality of the products
_____ Others please specify: _____________________________
6. Does the Vendors attitude affects your purchasing decisions?
____ Yes
____ No
____ Sometimes
7. Does discounted products encourages you to buy even though you dont really
need it?
____ Yes
____ No
____ Sometimes
8. If yes, why?
________________________________________________________________________
____________________________________________________.
9. Do you agree that if you buy a certain product in a large quantity/amount you will
save more?
____ Yes
____ No
____ Sometimes
10. If yes why?
________________________________________________________________________
_________________________________.
