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SWOT Analysis for Business Strategy

This document discusses SWOT analysis, which identifies an organization's strengths, weaknesses, opportunities, and threats. It defines each component of a SWOT analysis: strengths are internal advantages over competitors, weaknesses are internal disadvantages, opportunities are external elements that can be exploited, and threats are external elements that could cause problems. The document provides examples for each SWOT component, such as unique selling propositions as strengths and changing technology as threats.

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Muhammad Rizki Alrizal
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72 views7 pages

SWOT Analysis for Business Strategy

This document discusses SWOT analysis, which identifies an organization's strengths, weaknesses, opportunities, and threats. It defines each component of a SWOT analysis: strengths are internal advantages over competitors, weaknesses are internal disadvantages, opportunities are external elements that can be exploited, and threats are external elements that could cause problems. The document provides examples for each SWOT component, such as unique selling propositions as strengths and changing technology as threats.

Uploaded by

Muhammad Rizki Alrizal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SWOT ANALYSIS

SISTEM INFORMASI

Riani Lubis
Program Studi Teknik Informatika
Universitas Komputer Indonesia
What’s SWOT ?
• A process that identifies an organization's strengths,
weaknesses, opportunities and threats.

• A basic, analytical framework that assesses what an entity


(usually a business, though it can be used for a place,
industry or product) can and cannot do, for factors both
internal (the strengths and weaknesses) as well as
external (the potential opportunities and threats.

• Using environmental data to evaluate the position of a


company.

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Strengths
• Characteristics of the business or project that give it an
advantage over others.
• What does your company do better than other in a similar
field ?
• What is its Unique Selling Proporsition ?
• What do people in your market see as its strengths ?

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Weaknesses
• Characteristics of the business that place the
business or project at a disadvantage relative to
others.
• What factor lose your company sales ?
• What production or sales processes could it
improve ?
• What do people in your market likely see as its
weaknesses ?

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Opportunities
• Elements in the environment that the business or project could
exploit to its advantage.
• What interesting business trends are you aware of ?
• What useful opportunities could come from changes in technology or
government policy ?

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Threats
• Elements in the environment that could cause trouble for
the business or project.
• What are your company doing ?
• Is changing technology threatening your position ?
• Do you have bad debt or cash-flow problems ?

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RNL - 2014

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