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Customer Experience Survey at Shoppers Stop

This document contains a questionnaire for a study on customer experience at Shoppers Stop in Bangalore, India. The questionnaire collects personal details of respondents such as name, address, gender, age, occupation, education, and income. It then asks customers about their shopping frequency and preferences at Shoppers Stop, what they purchase, if they are part of the loyalty program, and how they rate different attributes of the store like staff, ambience, and merchandise. Respondents are also asked to rate their satisfaction levels and indicate if they will make repeat purchases and recommend the store to others. The questionnaire aims to collect data on customer shopping behaviors and perceptions to analyze their experience at Shoppers Stop.

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Sampath Bengalooru Huduga
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111 views4 pages

Customer Experience Survey at Shoppers Stop

This document contains a questionnaire for a study on customer experience at Shoppers Stop in Bangalore, India. The questionnaire collects personal details of respondents such as name, address, gender, age, occupation, education, and income. It then asks customers about their shopping frequency and preferences at Shoppers Stop, what they purchase, if they are part of the loyalty program, and how they rate different attributes of the store like staff, ambience, and merchandise. Respondents are also asked to rate their satisfaction levels and indicate if they will make repeat purchases and recommend the store to others. The questionnaire aims to collect data on customer shopping behaviors and perceptions to analyze their experience at Shoppers Stop.

Uploaded by

Sampath Bengalooru Huduga
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

ANNEXURE

A Study on Customer Experience in Shoppers Shop Bangalore Central, Residency


road

QUESTIONNAIRE

I am SAMPATH KUMAR V , pursuing my MBA Program in IIPM, Bangalore University. Currently doing
my project in the topic “A Study on Customer Experience in Shoppers Shop Bangalore Central,
Residency road” Under the supervision of Dr. Shilpa S K, as a part of my research, data has to be
collected using questionnaire, so I request you kindly spare your valuable time to fill up the
questionnaire, the collected data will be kept as a confidential and it will be used only for academic
research and the individual data will not be shared with anybody under any circumstance.

1. Personal Details

a) Name :

b) Address :

c) E-mail :

2. Gender : Male Female

3. Age group (in years): a) 20-30 b) 31-40 c) 41-50 d) above 50

4. Occupation : a) Employee b) Professional c) Business d) Student

5. Education :

a) Graduate b) Post graduate c) Professional Degree d) Others

6. Monthly Family Income (In Rupees):

a) Less than 10000 b) 10001 to 20000 c) 20001 to 30000 d) Above 30000


1. Have you shopped at Shopper stop earlier?

Yes No

If YES answer to questions below, if NO skip and start from question no. 2:

Since how many months/years you are shopping @ Shopper stop?

<1 yr 2yrs 3yrs 4yrs more than 4yrs

How often you shop at Shopper stop?

Weekly once Once in a month Once in 2 months Once in 3 months

Once in 6 months Once in a year depends on needs

Why do you shop at Shopper stop?

o Price/value Variety of brands Store image


o Quality of merchandise and services.
proximity to workplace/residence
o Discount/sales offer
o Others.
 What do you buy at shoppers shop?
A _____________________
B ______________________
C______________________
D______________________
E_______________________

3. Are you a member of payback loyalty program? Yes No


4. Rate each attributes/qualities below from 1 to 5 (5 being Highest):

Staff: 1 2 3 4 5

Courteousness
Product Knowledge 2. poor
1. Below
Interaction of staff 3. Average
Handling Issues of problems 4. good
Communication of Cashiers [Link]

Ambience 1 2 3 4 5
Music 1. poor
Store cleanliness 1.
2. poor
Below

Merchandise displays 3. Average


Styling/Trail Rooms 4. good
Décor /Lighting [Link]
Music Store Cleanliness Courteousness

[Link] your level of agreement or disagreement from with each of these


statements

Comments Strongly Disagree Neither Agree Agree Strongly Agree


Disagree nor
Disagree
Store is conveniently
located
Merchandise is
arranged properly
Good collections of
products at present
Billing speed is good
The store atmosphere
and décor are appealing
Merchandise exchange
process
Sales and discounts are
good
6. Indicate your level of satisfaction with each of these statements.(Tick ur answer)

Comments Highly Satisfied Neutral Dissatisfied Highly


satisfied dissatisafied
Price of Merchandize
Quality of
merchandise
Sales/discount offers
Value of money spent
Product Range
Variety
Overall shopping
experience
Overall experience
with staff

[Link] you make repeat purchase @ Shoppers Shop? Yes/No

8. Will you suggest Shoppers Shop to your friends/Relatives? Yes/No

Thanks for filling the form and thanks for your precious time

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