About the Company
Soapoganic is a company that will provide a new bathing experience with two-in-one product to
its customers. The company offers an all-natural, purely organic product to the target market
which specializes in making every loofah-soap of a good quality. All the loofah-soaps are made
from scratch, using different fragrances, essential oils and much more in the soap making
method. Our family of five, test our products before we bring them to the loyal customers.
Soapoganic is the ultimate solution for all the people who wish to use organic product to have a
better skin. It will help customers discover suitable loofah-soap packages according to their
personal needs and budgets. Our main goal is to create customer satisfaction by ensuring to
provide a high quality organic product at all times. We are confident that you will find
Soapoganic as the sole provider to offer richest, most indulgent loofah-soap you have ever
experienced.
Business Objectives
To promote the use of organic products
To ensure customers are provided with high quality product
To minimize waste
Build a loyal customer base
Expansion of venture within 3 years in other areas of Karachi
Profitability, growth and goodwill in the society
Initial Investment
Our company is founded by five partners, each bringing Rs. 200,000 of initial investment in
company. This sums up to total of Rs. 1,000,000. Partners of Soapoganic have mutually decided
to invest the amount of Rs. 1,000,000 on which company would be budgeting initially to
establish and run the business for five years in the survival stage of business. Furthermore, as
soon as the business achieves break-even that is Year 3. In Year 4 investors would invest Rs.
150,000 that sums up to Rs. 750,000 to grow the operations of business further.
Description of the Venture
Mission Statement
Soapoganic aims to meet every basic requirement at all times and guarantees respect for the
environment and consumers by obtaining the highest quality, 100% natural products. We endorse
our work and efforts by obtaining the prestigious standards which guarantees that our products
are 100% natural and organic through strict quality control.
Reason for the Venture
The main aim behind the existence of Soapoganic is to help people avoid or at least reduce skin
problems that are caused by irritating chemical ingredients. This venture provides loofah-soap
that contains ingredients that are not, and have not been produced with herbicides, chemical
fertilizers or pesticides. It is a valuable product for those who suffer from chemical sensitivities.
The other reason for the existence of Soapoganic is that it is the first ever business being
launched in Pakistan and something like this has never existed before. The company aims to
provide a product that is purely made from natural ingredients. It has first mover advantage
because still there is no other business in Pakistan that is providing loofah + soap together. So
Soapoganic will be the first one in Pakistan which will give customers a unique experience of
bathing.
Moreover, we aim to promote and save our environment. Global warming is increasing at a rapid
pace and we, Soapoganic want to pave its ways into becoming the first and the best one with
regards to saving the environment. First of all, organic soaps are cruelty-free; they are not tested
on animals. Organic ingredients are grown without chemicals and pesticides, both of which can
pollute the environment. The loofah-soap provided might not lead the charge in saving the world
but it surely supports the fundamental effort.
Furthermore, loofah-soap has greater social benefits beyond personal safety and environment.
These organic products are mostly made in small batches and majority of the money spent in
local business stays within the community which is better for the economy. People can directly
buy from Soapoganic which is easily accessible for any questions or suggestions for
improvements from the customer side.
Ultimately the survey we conducted concludes that 80% of the people prefer loofah-soap to be
introduced in market that provides a unique bathing experience and minimizes the negative
effect on the environment. We at Soapoganic want to make an organic product for our customer
that is of high quality with reasonable price. Main concern of the business is to provide a product
which is completely made up from natural products that is why it has the tagline which supports
the idea by saying “Truly Organic”
