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SEO Guidelines for Sky.com Pages

The document provides guidelines for on-page optimization elements and rules for URL structures, redirects, and performance. Key elements discussed include using descriptive titles and headings, descriptive images and hyperlinks, canonical tags, meta descriptions under 160 chars, 301 redirects for moved pages, and 410 redirects for removed pages. It also outlines rules for URL structures like using trailing slashes, limiting depth, avoiding excessive parameters, and using hyphens between keywords. Performance guidelines emphasize achieving a page speed score of 90 and reusing assets to improve speed.

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bpgoenka
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59 views1 page

SEO Guidelines for Sky.com Pages

The document provides guidelines for on-page optimization elements and rules for URL structures, redirects, and performance. Key elements discussed include using descriptive titles and headings, descriptive images and hyperlinks, canonical tags, meta descriptions under 160 chars, 301 redirects for moved pages, and 410 redirects for removed pages. It also outlines rules for URL structures like using trailing slashes, limiting depth, avoiding excessive parameters, and using hyphens between keywords. Performance guidelines emphasize achieving a page speed score of 90 and reusing assets to improve speed.

Uploaded by

bpgoenka
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Element Guidelines

The title tag  This should be unique, descriptive of the page and contain keywords. Uniqueness can be checked in webmaster tools. It should also aim to be under 70 chars (including 


whitespace).
The heading tags <h1>Most Important</h1> Ideally just one of these on the page. Always have a H1. <h2> & <h3> are of descending importance and optional.
Bold and strong Use strong as a preference for accessibility. Both have the same SEO value and so can be used to add importance to keywords.
Images Both the image file name and alt text should be descriptive and contain keywords:
<img src=“/img/a‐sky‐broadband‐[Link]” alt=“The new Sky broadband router” />
hyperlinks The outcome of clicking the link should be obvious. Anchor text should contain keywords where appropriate.
Canonical tag If you have multiple urls for the same page use a canonical tag. Example the page [Link]/broadband and [Link]/broadband/[Link] could both have the 
same canonical tag so search engines know they are the same page.
Meta description The meta description tag should aim to be no more than 160 chars and should be a sentence that describes the page using keywords where appropriate. 

Moving & 
In Page HTML Removing
[Link]
Scenario  Rule
Moving a page from one location to  Always use a 301 redirect and update the 
another permanently. links to point at the new URL.

Scenario  Rule
[Link] SEO  Remove a page permanently. Like a 5
year old local news article for instance. 
Always set up a 410 so search engines 
know you have removed content that will 

I don’t want the error page  User‐agent: * Guidelines never be anywhere else. 


Temporarily move a page. Perhaps for a  Use a 302 temporary re‐direct so the 
indexed Disallow: /errors split test where the url for some visitors  search engine know the original location 
I don’t want any of stage  User‐agent: * is different.  will still be kept. 
indexed Disallow: /
# put the above on stage [Link]

URL 
Performance
Performance Structure
Google use page speed as a factor is ranking 
a site. Slower sites offer a worse user 
experience. Google use the tool “page 
speed” to work out the page speed score of  Rule Good Bad
a site. Try to use achieve a page speed score  Always use a trailing slash [Link]/broadband/ [Link]/broadband
of 90 [Link]/broadband/[Link]
Gomez is a bad measure of performance (for  Always 301 to a single page All above “bad” versions 301 redirect to  The above url’s resolve and don’t redirect
end users)  so don’t do things like put style  the “good” version
and JS inline to “Frig” Gomez stats as this is  The URL depth should be 4 or less [Link]/broadband/ [Link]/my‐account/broadband/unlimited/upgrade/fibre/
bad for SEO as you page speed score will be 
low and the return visitor experience will be 
Avoid lots of parameters in a url [Link]/broadband/?uk=true&unlim [Link]/broadband/?uk=true&unlim=true&b=12&j=yes&so
slow.
=true mething=false&rich=not&another=1
Always re‐use masthead assets so the users 
doesn’t have to download two files for the  Use Hyphens to separate keywords [Link]/best‐uk‐broadband/ [Link]/bestukbroadband 
same thing. (jQuery etc) [Link]/best%20uk%20broadband/

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