MARKETING RESEARCH (ABCF)
Group number: 1
INSTRUCTOR: PROF. RAJENDRA NARGUNDKAR
Alok Malik 2016IPM010
Abijith T A 2019PGP022
Arundhati Babar 2015IPM017
Jitendra Singh Bhadoria 2019PGP494
OBJECTIVE
1. Do people look at business suits as a long term investment?
Online or Offline
Branded
Second Opinion
What is Long term for you?
Tailored or ready-made
2. Would people compromise on quality for price? (Different Audience:
Corporate people, First time Buyers(Students)
Scale: Quality and Price preference
1
Quality v/s Price trade off
QUESTIONNAIRE
Serial Number :
Hi,
This questionnaire is designed to asses your preference of wearing a
business suit and to analyze your buying behavior.
Please answer all the questions carefully
Thank You!
1. Do you prefer to put on a business suit?
❏ Yes
❏ No
2. Do you think business formals projects a better impression of you as
compared to business casuals?
❏ Yes
❏ No
3. How frequently do you wear a business suit?
❏ Daily
❏ Weekly
❏ Monthly
❏ Never
❏ Others Specify _________________
If “Never”, Please go to QXX
4. How many suits do you generally have in your wardrobe at a time?
2
❏ 1-2
❏ 2-4
❏ >4
5. What is your preferred medium for search for product information?
6. How important is trust for the brand/website when you are planning
to business casuals?
7. How much time are you willing to spend on picking out one business
suit?
❏ < 1 hour
❏ 1-2 hours
❏ 2-3 hours
❏ > 3 hours
8. Which brand would you prefer?
❏ Van Heusen
❏ Louis Philippe
❏ Raymond
❏ Peter England
9. Do the mannequins displayed at the mall attract you to the store?
10. How do you choose a business suit?
[Link] important is trust for the brand/website when you are planning
to business casuals?
3
12. Do you think business formals projects a better impression of you as
compared to business casuals?
[Link] much money are you willing to shed for a new business suit?
(range)
14. Rate on a scale how important is price as a component for you when
buying business suits?
15. Rate on a scale how important is quality as a component for you when
buying business suits?
16. Suppose if we were to offer you Rs. 1000 discount, however, the
quality would reduce by 1 whole point on the scale given as before,
would you be willing to take it?
17. Suppose if we were to charge you Rs. 1500 extra for a better suit,
which would increase the quality by 2 point scales, then would you be
willing to buy it?
18. How do you choose a business suit?
[Link] you usually go to a mall and check out multiple outlets before
choosing one or do you have one store in mind beforehand?
20. What is your preferred channel for purchase for business formals?
Online or Offline?
21. Readymade/ stitched by a tailor?
[Link] preferred brand?
23. Which e-commerce website do you usually prefer for buying casual
clothes?
[Link] e-commerce website do you usually prefer for formal clothes?
25. Does a celebrity endorsement of the brand change or alter your
perceptions about the brand?
4
26. Which celebrity comes to your mind when we say business suits?
27. Would you recommend this brand to a colleague or a friend?
28. Would you buy from the same brand/store again?
29. How did you like the customer service while purchasing?
30. Would you recommend this brand to a colleague or a friend?
31. Would you buy from the same brand/store again?
32. How did you like the customer service while purchasing?
5
Qualitative Study - Interview Questions
Need Recognition
[Link] comes to your mind when we say business suits?
[Link] you prefer to put on a business suit?
[Link] frequently do you wear a business suit?
[Link] did you feel the need to buy your first business suit?
[Link] many suits do you generally have in your wardrobe at a time?
[Link] you think business formals projects a better impression of you as
compared to business casuals?
Search for Product information
[Link] is your preferred medium for search for product information?
[Link] important is trust for the brand/website when you are planning
to business casuals?
41. How much time are you willing to spend on picking out one business
suit?
[Link] do you consult before making a decision of business suit
purchase? What kind of company would you prefer and whose opinion
would you value before purchase?
43. Do the mannequins displayed at the mall attract you to the store?
Product Evaluation
44. How do you choose a business suit?
6
[Link] important is trust for the brand/website when you are planning
to business casuals?
46. Do you think business formals projects a better impression of you as
compared to business casuals?
[Link] much money are you willing to shed for a new business suit?
(range)
48. Rate on a scale how important is price as a component for you when
buying business suits?
49. Rate on a scale how important is quality as a component for you when
buying business suits?
50. Suppose if we were to offer you Rs. 1000 discount, however, the
quality would reduce by 1 whole point on the scale given as before,
would you be willing to take it?
51. Suppose if we were to charge you Rs. 1500 extra for a better suit,
which would increase the quality by 2 point scales, then would you be
willing to buy it?
Product Choice
52. How do you choose a business suit?
[Link] you usually go to a mall and check out multiple outlets before
choosing one or do you have one store in mind beforehand?
54. What is your preferred channel for purchase for business formals?
Online or Offline?
55. Readymade/ stitched by a tailor?
[Link] preferred brand?
7
57. Which e-commerce website do you usually prefer for buying casual
clothes?
[Link] e-commerce website do you usually prefer for formal clothes?
59. Does a celebrity endorsement of the brand change or alter your
perceptions about the brand?
60. Which celebrity comes to your mind when we say business suits?
Post-purchase use and evaluation of product
61. Would you recommend this brand to a colleague or a friend?
62. Would you buy from the same brand/store again?
63. How did you like the customer service while purchasing?
