COMPETITOR ANALYSIS

-Hina Bajaj
FINALRENTALS

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 Car rental services operate in a network of pick-up/drop-off points and offer a range of
vehicles. The vehicles are owned by an organization or firm that rents them to users for short
periods of time, based on daily, monthly, or annual plans. Car rental has grown from a basic
service provided by popular organizations to a widely recognized component of the urban
transport market. It is also swiftly developing into a globalized industry that can provide
many transportation, land use, environmental, and social benefits.

Strengths

o Being in Dubai helps in attracting lot of customers who are traveling into Dubai as well as
planning to move to Dubai for short- and long-term goals.
o Finalrentals is the only platform in the GCC offering this service online in a very
sophisticated and connected manner.
o The company has very close ties with car rental suppliers and have access to great inventory
and great prices as well.
o The design techniques and engineering methodologies are on par with world-class service.

 Weaknesses
o Being in Dubai can be a weakness because it is a market that is very small - 9.8 million
people - and to scale worldwide it will require lot of time.
o Since Dubai is not really famous for startups (unlike London, Berlin, etc.), it is difficult to be
known and seen as an upcoming startup.
o Compared to the rest of the world, running and managing a startup in Dubai can be very
expensive.
o Low entry barriers.

 Opportunities

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o Dubai is trying hard to become the Arab startup hub, and it is good to be at the forefront of
that as a startup.
o Expo2020 in Dubai is promising and promises to open doors to lots of new opportunities and
partnerships for the business as a startup.
o It is easy to make partnerships and connections with neighboring Gulf nations.

 Threats
o Since car rental comparison platform development is not rocket science, there is always a
threat of a competitor coming into the picture. That is why Finalrentals always have to keep
innovating as a company to stay ahead.
o Low entry barriers are there - it is very easy to set up and operate a company in Dubai if you
have access to the capital.
o E-commerce laws and regulations are still not clearly defined in the UAE.

USP : At Finalrentals , they endeavour to provide the best car rental deal from the top car
rental companies like Thrifty, Dollar, Budget Rent a Car, Shift to our users. Through
Finalrentals the customers shall have access to car rental in over 500 locations all across
UAE and choose the best deal from a fleet of over 102,000 accessible vehicles. At
Finalrentals strives to achieve a beautiful and transparent car rental process for r end users as
well as the suppliers. “We want to make car rental in Dubai as easy as renting your favourite
series from Netflix” says Ammar Akhtar, Finalrentals CEO.

VALUE ADDED TO THE CUSTOMERS : The company brings the best monthly deals to
users with 100% clear terms and conditions guaranteed with no surprises at the counter. All
the prices that customers see on the platform are real-time connected using Finalrentals
connected API with the suppliers, and make sure that the prices are the cheapest possible.

The platform is totally digital, and can upload driving license and personal details securely to
the platform, which helps fast-track rentals at the time of collection. Finalrentals earns
commission from the supplier on every booking.

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CORE COMPETENCIES :

There are many ways to enter Global markets with the help of online booking. The market
studied has been actively expanding over the past few years and many companies are now
preferring to automate their bookings, client grievances etc. by taking them online.

to increase profits .Also, with the market studied expanding both in terms of number of
companies as well as their geographic presence, players are again inclined toward taking
their business online to increase their reach among customers.

-profile
companies that are specialized in the rental of premium vehicles, motorhomes, pick-up
trucks etc. are approaching online aggregators to register themselves.

bookings based on the availability of vehicles with the aforementioned small and narrow-
profile.
companies. This helps both the companies sustaining the market and also works in favor of
the online booking mode.

ocess
of online booking .Customers have the convenience to pre-book their vehicles even before
arriving at their destination. This helps hem save time and money by not visiting shops in
person and get some discounts, coupons and referral bonuses.

VISION-MISSION :
Company’s vision and mission is to become the leading brand in the rental of all sorts of
vehicles and to have the widest network of branches in globally. It would be our earnest
endeavour to continuously improve our products and services by means of innovation,
following up customer feedback and self assessment.

PRODUCT/SERVICE :

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Leasing has always been a popular way of driving a car around the world. With ever
increasing launch of new vehicles, models and variants the buying decision is becoming
more complicated for the users.
A simple solution to all this is Car Leasing of vehicles, which gives flexibility to use the
vehicle for a definite period of time at fraction of its cost with all services and benefits
bundled and then upgrade to a different vehicle at the end of the lease term.
Car Leasing helps save money through FINALRENTALS :
When one buys a car, there are lots of costs associated with the vehicle which are not known
upfront however it does create an impact during the period of ownership for e.g. vehicle
repair expenses, accident repair cost, cost of downtime of the vehicle (when the vehicle is off
road) risk on resale etc. As against all this in a Lease one pays a fixed monthly rental during
the lease term and enjoys various benefits of the fleet management services and save a lot of
the additional cost that one might incur while owning.

 Wide range of Brand New / Existing Vehicles to choose from.

 Flexible payment plans with minimal documentation.
 Hassel free maintenance and repair.
 Replacement vehicle in the event of maintenance / accident.
 4/7 Road side Assistance.
 Hassles of Insurance and Registration renewal taken care of
 Salik and Traffic fine Management.
 No risk of resale value dip and increased maintenance expenses.
 Cost effective rates that will help you save your money.
 At the end of the contract replace your car with a new car of your choice.

LOCATION : With the sole aim to expand business in Global markets Finalrentals is doing
every thing to make this dream come true. Presently it is widely expanded in UAE but the
company is now focusing more towards the European markets.

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MARKETING STRATEGY : The marketing strategies currently are limited and can be
further expanded through the following recommendations.

The fleet cars could be divided into Passenger and Commercial cars.

 There has always been the demand for cross country vehicles facilities which
Finalrentals could provide.

 Customers would have the flexibility to choose between a wide range of

models(hatchback, sedan, and sports utility vehicles). Currently, service providers are
even focusing on offering premium and luxury cars as people’s spending on them
have also seen an increase.

 Post the COVID-19 pandemic period, due to prolonged implication of practices, like
social distancing and privacy ,more people traveling abroad are expected to opt for
car rentals at their destination as against making use of public transportations. This
would help them enjoy their vacation without any reservations, and shell out more on
car rental services which would help the market grow.

 Moreover, companies are now working with individuals who own private cars to get
their vehicles on-board their booking portfolio to increase fleet size and availability.
This is one other factor that is expected to help the passenger cars segment in the
Europe vehicle rental market grow.

COMMERCIAL CARS :

Short-term leasing is likely to continue to grow during the forecast period, as it aids the
European businesses meeting the peaks and troughs of seasonal demand by providing
suitable trucks for the job at a short notice, without any penalties or commitments.
Cars are majorly rented for a 24-hour period, usually with a 59-minute grace period.
However, vehicles are most economical when rented for a week, or for a duration of more
than five days, with unlimited mileage.

BRANDING : Usage of fine tag lines and innovative logos such as of a car creates brand’s
utility and draws everyone’s attention towards the company. Finalrentals could spend a bit
more on branding itself in different languages across the globe.
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SOCIAL MEDIA : Most of the bookings are online and with sufficient social media
strategies the company can secure its osition at number 1 in the entire world. There is always
a need to spend alittle extra on promotion in comparison to other activities. Various channels
could be used like :

[Link] MEDIA MARKETING :

Posting useful content on social media on a regular basis. This would include Finarentals
service updates and other information that is relevant to the niche. The information should be
useful to our followers. This especially includes events like new vehicles being added to our
fleet and special discount offers.

2. VIDEO MARKETING :
As a car rental business we can create videos of our business place, vehicles, employees, a
normal day at work, or even share videos from other sources which matter to our target
audience. Video sharing websites like YouTube have made it easier than ever to create and
share videos. And social media sites like Facebook, Twitter, and Instagram have also
become quite video-friendly. It should always be kept in mind that by targeting European
Markets we should also create content in their regional language with the same essence and
theme.

3. SEO : Our potential customers are certainly going to search for our services in Google,
and other search engines when they need a car rental service. And if we are not going to rank
for the relevant keywords they are going to use, we are missing out big on search traffic and
leads. So it is important to make the most of SEO as a car rental service. SEO helps our
website to rank higher in search engine results and thus drive more targeted traffic. SEO is a
cost-effective strategy and to get high quality traffic.

4. ADWORDS OR BING ADS :

There are many pay-per-click (PPC) ad programs like Bing Ads and AdWords that require
us to pay only when our ads get clicked. It is an effective way to drive high-quality leads for
car rental businesses. It is highly likely that only those who are interested in our service are
likely to click our ads.
PPC also provides access to valuable statistics that does much more than helping keep track
of the traffic. It helps generate highly targeted visitors instead of just random visits. It is
important to choose the right advertising program based on our goals and budget.

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COMMUNITY : The company always looks for feedback for existing customers and also try
to rtain new ones with special discounts and home pick up options. It encourages people to
trust and try different options.

COMPETITORS :

Budget rent a car

The global giant is also a big deal in the UAE. With a convenient, easy-to-use website,
Budget gives a wide range of cars to choose from. It also sorts cars based on the budget and
luxury categories. It also has branches in all the seven emirates, which makes holiday in the
UAE complete. Cruise through with Budget.

Thrifty
A close competitor to Budget, Thrifty provides great value for money. It offers limousine
services to provide a truly luxurious experience. Whether it’s airport transfers, city tours or
inter-city transfers, Thrifty has it all. They also have branches in all the seven emirates so
you can rent a car at your preferred location, based on your convenience.

Sixt rent a car

This global car rental is one of UAE’s fastest growing companies. Exploring Dubai with a
comfortable car that fits well within the budget. With an option to calculate prices before
people rent, they can make sure that they’ve gotten themself a good deal. Book in advance or
drive one from the airport, as soon as anyone lands.

Hertz
Hertz is synonymous with car rentals across the world and even in the UAE. Its reputation
precedes itself and people can rent a car with Hertz in many convenient locations at the
airport. People can get to know the heart of Dubai and UAE in their own comfort rather than
depend on tour guides. They can also make use of its loyalty program and reap benefits.

Fast rent a car

Winner of the Sheikh Khalifa Excellence Award – Silver Category in 2016, Fast rent a car
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has truly captured hearts with great speed. True to its name, Fast offers fast service and
guarantees an adventure in the UAE.

With so many options, it’s quite hard to compare prices individually on each website. But
with finalrentals, we have gotten all around prices in a convenient place. People can simply
book through us and finish their task in one simple go.

INTERNAL AND EXTERNAL EXPENSES :

Internal :

 Vehicle purchase

 Vehicle registration

 Insurance payments

 Longterm parking facilities

 Vehicle maintenance

 Fuel

External :

 Land use impacts

 Road maintenance

 Environmental impacts

 Traffic services

REVENUES : The company is earning revenues of 128 Billion in 2020 and in UAE which is
further expected to rise.

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Revenues are expected from different applications as mentioned.

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educational purposes with their permission.
 Element Company Competitor Competitor 2
s 1
Finalrentals Thrifty Fast Rent a Car
Unique selling proposition Best price Value for Speed
comparison money
Value added to prospective customers Quality service Less expensive Booking in a go
Core competencies Greatest Wider Offline booking
technological expansion
know how
Vision & Mission To become the They are in To be the most
leading brand in business to preferred
the rental of all provide transport
sorts of vehicles consistently solution
and to have the competitive provider in the
widest network of rates without regions we
branches in compromising operate”. To be
globally quality or competitive
service. It's the with high
smart choice.. quality services,
exceeding
customer
expectations by
providing
customized
transport
solutions.
Product/ Service Car Rental Car Rental Car Rental
Location UAE Worldwide UAE
Strength o Close ties with car Global Fast booking
rental suppliers expansion. platforms.
and have access to
great inventory and
great prices as
well.

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Weakness Small Market. Low customer Little
involvement. expensive.
Opportunity o Expo2020 in Large tie ups. Asian Markets
Dubai promises to penetration.
open doors to lots
of new
opportunities and
partnerships for the
business as a
startup.

Threat Low entry barriers. Competitors Consumer

behavior
towards car
rental business.
Positioning in the market (top, middle, Middle Top Middle
below)
Branding Less visibility Strong More visible
Branding
than
Finalrentals.
Social Media Quora, Instagram, Instagram, Instagram,
Facebook, Pintrest, Facebook, Facebook,
Twitter – Pintrest, Linkedin,
Maximum Lindekin, Twitter.
follower is on Twitter. Have verified
Instagram which is Instagram – 999 accounts across
around 1.5k followers. all social
followers only. Videos are media.
Engagement is posted here of Followers on
low. people driving Instagram –
Content is about cars and Content -
various tourists captures their Quality
locations. experiences. services.
Community Webinars and Social media Social media
posts on social posts and video posts and
media. conferencing. helpline
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 number.
Cost (marketing, salaries, internal,  Vehicle Same Same
external, etc.) purchase

 Vehicle
registration

 Insurance
payments

 Long
parking
facilities

 Vehicle
maintenanc
e

 Fuel

Revenue 128 Billion NA NA

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educational purposes with their permission.