Progress Test 3: Listening & Vocabulary
Progress Test 3: Listening & Vocabulary
1
VOCABULARY
A Complete the sentences with words from the box.
export home luxury mass niche
0 Nike sports clothing sells to a mass market.
13 Products sold inside the producer’s country are sold to the __________________ market.
15 6,370 ______________________________________________________
16 29,606 ______________________________________________________
17 902,000 ______________________________________________________
18 4,225,094 ______________________________________________________
19 12.6% ______________________________________________________
C Match the words and phrases on the left with a word or phrase on the right with the
same meaning.
0—f
0 begin a) manufacture
20 make b) sell abroad
21 have a workforce of c) launch
22 export d) employ
23 introduce e) provide
24 supply f) start
2
LANGUAGE
A Put the words in the correct order to make sentences.
0 were / When / Germany / in / they / ?
When were they in Germany?
B Look at the three cars. Complete the sentences comparing the cars.
3
Price 0 Ramon’s car is more expensive than Anya’s car.
C Complete the sentences with the correct form (present simple or present continuous) of
the verb in brackets.
0 Every time I go to Singapore, I stay (stay) at the Oriental Hotel.
39 Usually I __________________ (not deal) with customer complaints but today I’m helping
Renée.
40 At the moment, Pete __________________ (talk) to Davina about the quality control
problem.
41 Helena is usually in her office in the afternoon but she __________________ (work) from
home today.
SKILLS
A Match the sentence beginnings with the endings.
0—b
0 I need some training to do a) costs.
43 It’s really important b) my job properly.
44 Why don’t you buy c) a self-study course?
45 We don’t have d) at home?
46 We have to cut e) possible.
47 I’m sorry, it’s not f) any money for this.
48 How about studying g) to me.
4
B Complete the conversation with the phrases (a–g).
a) I think we need to target younger people.
b) I really like that idea.
c) I agree with you.
d) Let’s use Facebook and Twitter.
e) How about starting a Facebook page?
f) What about using social networking sites?
g) I don’t agree.
Franco (0) I agree with you . I think that’s a great idea. Diana, what do you think?
Diana (51)__________________ ?
Diana Yes.
Franco (53)__________________ ?
Diana (54)__________________ .
5
C Complete the sentences with words and phrases from the box.
end presentation sections subject subject of talk about talk to you
0 By the end of my presentation , you will have a clear idea of our plans.
READING
A Read the article and decide if the statements are true or false.
0 People rarely chat about products or services on Facebook. False
61 The article says that Facebook is good at reaching small markets.
62 Facebook’s user data is very useful for advertisers.
63 Starbucks uses Facebook to learn about its customers.
64 Companies have to spend a lot of money to advertise on Facebook.
65 Facebook earns most of its money from advertising.
6
B Read the article again. Then choose the best option – a, b or c – to complete the
sentences.
0 Facebook is a natural way to advertise, because people often use it to talk about products
or services .
a) contact companies
b) meet new friends
c) talk about products or services.
66 Advertisers like Facebook because it helps them to __________________ .
a) products
b) employees
c) market
68 After setting up a Facebook page, Starbucks __________________ .
a) customers
b) other businesses
c) advertising agencies
70 Starbucks paid Facebook for an advertisement __________________ .
7
WRITING
You and your colleague Tony need to fly to London for a meeting. You can choose between two
airlines. Write an e-mail to Tony comparing the two airlines. Say which one you prefer to travel
with and why. Write 60–70 words.
Facebook advertising is effective because it leverages vast user data to precisely target ads, reaching large markets while also allowing for customization to smaller segments . This data-driven approach helps advertisers understand market dynamics, and companies like Starbucks use Facebook to gather customer insights and improve their traditional advertisements .
Britannic offers flights to Heathrow, which is closer to London with a quicker and slightly cheaper train access, plus a free meal during flight . E-Z Air is cheaper but flies to Stansted, which is further from the city, increasing overall travel time and cost . Britannic also offers multiple flight options daily, providing flexibility in scheduling .
Facebook's user data is valuable because it allows advertisers to target specific demographics and tailor their marketing strategies to reach desired audiences effectively . This targeting capability enables advertisers to optimize their campaigns for better engagement and results, capitalizing on detailed user behaviors and preferences .
High-quality, expensive goods typically target niche markets, which, although smaller, can be highly profitable due to specialized demand . This market segmentation strategy allows businesses to focus on tailoring products to meet the specific needs and preferences of a niche audience, potentially leading to higher customer loyalty and brand premium .
Face-to-face meetings, as indicated by Michio's first in-person meeting with Noemi and Maria, allow for a more immediate and personable interaction, building stronger rapport and mutual understanding . In contrast, digital communication, while convenient for sending documents or coordinating logistics, might lack the depth of relationship-building possible in person .
The document suggests that consumers frequently discuss products and services on social media platforms, making it a natural environment for advertisers . Companies can leverage these discussions to better understand consumer preferences and behaviors, aiding in the development of targeted marketing strategies and engagement initiatives, as exemplified by Starbucks' approach .
The document illustrates that understanding customer experiences is crucial for effective marketing, as shown by how Starbucks uses Facebook to gain insights into customer preferences . These insights enable companies to refine their advertising and improve product offerings, thereby enhancing customer satisfaction and engagement through targeted marketing strategies .
Noemi's interaction with Michio reflects standard business practices through direct communication about contract details and logistics. She ensures the conversation is focused on essential points, such as the status of the contract and coordinating future travel plans, demonstrating clear and efficient information exchange .
Britannic offers a range of arrival times, including morning, afternoon, and evening options, which provides greater flexibility for business travelers to schedule meetings throughout the day and maximize productivity . This flexibility can be critical when coordinating with international partners who may be in different time zones, thereby optimizing travel plans for business needs .
Mass markets cater to a large audience with generic products, aiming for high volume and often lower prices, as seen with companies like Nike selling sports clothing . Niche markets, on the other hand, target a smaller, specific group of consumers, often selling high-quality and expensive goods that can be more profitable due to a specialized demand .







