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Overview of Public Relations Practices

Public relations (PR) is a field that aims to maintain and manage a favorable public image for various organizations and individuals. It involves analyzing trends, counseling leaders, and implementing strategic communication plans to serve both organizational and public interests. PR manages the relationship between an entity and its various audiences through engaging on topics of public concern without direct payment. Common PR activities include speaking at events, working with media, crisis communications, social media engagement, and communicating with employees.

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107 views1 page

Overview of Public Relations Practices

Public relations (PR) is a field that aims to maintain and manage a favorable public image for various organizations and individuals. It involves analyzing trends, counseling leaders, and implementing strategic communication plans to serve both organizational and public interests. PR manages the relationship between an entity and its various audiences through engaging on topics of public concern without direct payment. Common PR activities include speaking at events, working with media, crisis communications, social media engagement, and communicating with employees.

Uploaded by

Erfa Shamsi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Public relations 

(PR) is a field concerned with maintaining public image for businesses, non-


profit organizations or high-profile people, such as celebrities and politicians.

An earlier definition of public relations, by The first World Assembly of Public Relations
Associations held in Mexico City in August 1978, was "the art and social science of
analyzing trends, predicting their consequences, counseling organizational leaders, and
implementing planned programs of action, which will serve both the organization and the public
interest." [1]

Others define it as the practice of managing communication between an organization and its
publics.[2] Public relations provides an organization or individual exposure to their audiences
using topics of public interest and news items that provide a third-party endorsement[3]and do
not direct payment.[4] Once common activities include speaking at conferences, working with the
media, crisis communications andsocial media engagement[5], and employee communication.

The European view of public relations notes that besides a relational form of interactivity there is
also a reflective paradigm that is concerned with publics and the public sphere; not only with
relational, which can in principle be private, but also with public consequences of organizational
behaviour [6][2]. A much broader view of neo-ubiquitous interactive communication using
the Internet, as outlined by Phillips and Young in Online Public Relations Second Edition (2009),
describes the form and nature of Internet-mediated public relations. It encompasses social
media and other channels for communication and many platforms for communication such
as personal computers(PCs), mobile phones and video game consoles with Internet access.

Public relations is used to build rapport with employees, customers, investors, voters, or the


general public.[7] Almost any organization that has a stake in how it is portrayed in the public
arena employs some level of public relations. There are a number of public relations disciplines
falling under the banner of corporate communications, such as analyst relations, media
relations, investor relations, internal communicationsand labor relations

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