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Yellow Cab Pizza's Global Expansion Strategy

Yellow Cab Pizza Co. began its global expansion in 2007 after establishing its first branch in Makati in 2001. The company aims to become a global mainstream brand by partnering with local firms, such as Blue Star Food Corp. in Vietnam and Jalal Holding in Egypt and Jordan, to open new branches in various countries. This strategy has contributed to its rapid growth and increased revenue opportunities in the international market.

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Romulo Marquez
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72 views1 page

Yellow Cab Pizza's Global Expansion Strategy

Yellow Cab Pizza Co. began its global expansion in 2007 after establishing its first branch in Makati in 2001. The company aims to become a global mainstream brand by partnering with local firms, such as Blue Star Food Corp. in Vietnam and Jalal Holding in Egypt and Jordan, to open new branches in various countries. This strategy has contributed to its rapid growth and increased revenue opportunities in the international market.

Uploaded by

Romulo Marquez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

1) How did the company enter the global market?

Entering the global market for business expansion is one of the riskiest strategies to make but it
also opens a lot of opportunities that can benefit the company, in the long run, allowing it to grow and
foster. Having a bigger market can lead to increased revenue which is the goal of most businesses. In
order to achieve this goal, one of the keys to successfully enter the global market is by finding the right
partner for your expansion.

Yellow Cab Pizza Co. had its first branch in Makati in the year 2001. The company then decided
to enter the global market as early as 2007. According to Max’s Group’s President and CEO, Robert
Ramon F. Trota, they are working on making the Yellow Cab Pizza a global mainstream brand. To achieve
this goal, Max’s Group Inc. (MGI) already established branches in Qatar, Cambodia, China, United Arab
Emirates, Singapore, Oman, Honolulu, Jordan, Egypt, Vietnam, etc. Yellow Cab Pizza provides world-class
food making it one of the rapidly growing businesses outside the country. Aside from the world-class
food they offer, choosing the right partner is one of their strategies in infiltrating the global market. MGI
inked a development agreement with Blue Star Food Corp. in order to establish Yellow Cab Pizza in
Vietnam while it signed a development agreement with Jalal Holding, an emerging food and beverage
group, to establish Yellow Cab Pizza in Egypt and Jordan.

Michalowicz, M. (2018, March 19). Global Secrets: 4 Strategies for Expanding into Foreign Markets.

Business Class: Trends and Insights | American Express. Retrieved October 17, 2021, from

[Link]

strategies-for-expanding-into-foreign-markets/

Dumlao-Abadilla, D. (2016, April 27). Yellow Cab enters Jordan, Egypt. [Link]. Retrieved

October 17, 2021, from [Link]

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