MANMGT 1 – BUSINESS PROPOSAL
ANALYZING COMPETITION
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1. HUMAN NATURE
Human nature has forever altered the environment of biological beauty. It was
founded in 2008 by Dylan Wilk, Anna Meloto-Wilk, and Camille Meloto and it has been
in the business for about 13 years. Human Natures products are 100% made in the
Philippines and 100% free of harmful chemicals. They provide cost-effective products
that address our hair, body, and skincare demands. Human Natures’ dream is still to
unlock the potent qualities of the best of the Philippines natural flora and turn them into
world class sustainable products
HUMAN NATURE Competitor Analysis
- Diversification – adding new but related products, selling to
new geographical locations
- Promotes Sustainability and follows an embedded social
enterprise model
Strategies
- To gain a good customers feedback to our products, to
encourage others to build their own business too and to
expand the knowledge and capability on managing the
business
- Giving people and families a natural and organic product
that will protect them from hazardous chemicals and toxic
substances.
- To provide the best quality products within their budget
- aims to help change this by creating demand for high value
Objectives
essential oils instead, as well as programs that invest in
skills training, sustainable technology, infrastructure, and
values formation to improve the farmers' output and quality
of life.
Products/Service - Acne Defense Solution Gel, Balancing Face Toner,
s Sunflower Beauty Oil
- budget- friendly
Strengths - organic
- pro-Philippines, pro-environment, pro-poor
- Improvement of scents
- Partnerships with other dominant retailers/ wholesellers
Weaknesses
- Television Ads
- Develop specialized products
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2. SILKA by Cosmetique Asia Corporation
_ Silka is a flagship brand of Cosmetique Asia Corporation and has been in the
business since the year 2001 for about 20 years being one of the strongest skincare
brands in the Philippines who are best known for their papaya product line. The
company was founded by Mr. Alexander Co. who has over 35 years of experience in
cosmetic retailing.
SILKA Competitor Analysis
- Silka markets their products by key fashion and beauty
bloggers to share inspirational stories about their use of the
Strategies
product
- Expanding their product line
- continuously innovate and develop products to address the
needs of its consumers while adding value to their daily
lives with high quality and affordable products
Objectives - Silka’s commitment to giving ‘ALAGA’ is still its brand
promise and driving force
- giving its consumers a superior skin product with potent
formula
Products/Service - skincare products ranging from soap, lotion, facial cleanser,
s deo, body wash and pearl cream
- Affordable
- Strong Advertisement with the use of well-known public
Strengths figures
- Well-known brand
- Recognized as the number 1 beauty soap
- Silka a flagship brand of Cosmetique Asia Corporation has
been at a decline
- Strong new competitors
Weaknesses
- A product of SIlka which is the Silka Whitening Pearl
Cream Papaya has not gone through the notification
process of the FDA
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papaya/#:~:text=unnotified%20Cosmetic%20product%3A-,SILKA%20WHITENING
%20PEARL%20CREAM%20PAPAYA,pose%20health%20risks%20to%20consumers.
3. CELETEQUE
Celeteque is a Filipino brand operated under UNILAB with the emphasis of it being
“clinically tested and co-created by Filipino dermatologists with Filipino skin in mind.”. It
has been operating for about 10 years. UL Skin Sciences, Inc. (ULSSI) is the personal
care business unit of UL Health Group, a subsidiary under United Laboratories, Inc., is
one of the strongest personal care companies with brands like Celeteque and Myra.
CELETEQUE Competitor Analysis
- Céleteque makes six skin care lines to address every skin
condition at an affordable price range
Strategies
- Co-created with dermatologists necessary to promote
overall skin health
- To promote overall skin health
Objectives
- Commit to stringent quality standards
Products/Service - Hydration Facial Moisturizer, Brightening Facial Wash,
s Sun Care Face and Body Sun Defense Cream with SPF50
- Affordable
- Products are proven backed with research and clinical tests
Strengths whist using derma-grade ingredients
- Celeteque has a wide product line
- Available in leading supermarkets and drug stores
- Céleteque doesn’t have its own physical store
Weaknesses - Sometimes forgotten as a Filipino made dermo-skincare
brand due to its French-sounding name.
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