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Insights on RuPay Card Usage Trends

The document discusses findings from a survey about debit/credit card usage and preferences in India. It finds that respondents prefer Mastercard and Visa cards over RuPay cards for window shopping. Banks are interested in issuing more RuPay cards due to their lower payment processing fees. However, most respondents lack awareness of the differences between RuPay and other cards. Most respondents currently hold Mastercard or Visa credit cards rather than RuPay cards. The document also provides background information on Union Bank of India and includes their annual report statistics, suggestions to promote RuPay cards, and a conclusion on RuPay being a low-cost domestic payment network alternative to cash.
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0% found this document useful (0 votes)
95 views7 pages

Insights on RuPay Card Usage Trends

The document discusses findings from a survey about debit/credit card usage and preferences in India. It finds that respondents prefer Mastercard and Visa cards over RuPay cards for window shopping. Banks are interested in issuing more RuPay cards due to their lower payment processing fees. However, most respondents lack awareness of the differences between RuPay and other cards. Most respondents currently hold Mastercard or Visa credit cards rather than RuPay cards. The document also provides background information on Union Bank of India and includes their annual report statistics, suggestions to promote RuPay cards, and a conclusion on RuPay being a low-cost domestic payment network alternative to cash.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CHAPTER-5

FINDINGS, SUMMARY, SUGGESTIONS

AND

CONCLUSION
FINDINGS

➢ Respondents who usually do window shopping they prefer Matster card and Visa
card rather than Rupay Card
➢ Banks shows more interest to issue RuPay cards to their customers due to low-cost
Payment gateway services
➢ Most of the respondents doesn’t have awareness about difference between RuPay
and Master and Visa card
➢ RuPay card payment gateway maintainers charges are low
➢ Most of the Respondents have Master and Visa Credit cards rather than RuPay cards
SUMMARY
Union Bank of India (UBI) was registered on 11 November 1919 as a limited company in
Mumbai and was inaugurated by Mahatma Gandhi. At the time of India's Independence in
1947, UBI only had four branches – three in Mumbai and one in Saurashtra, all concentrated
in key trade centres. After Independence UBI accelerated its growth and by the time the
government nationalized it in 1969, it had grown to 240 branches in 28 states. Shortly after
nationalization, UBI merged in Belgaum Bank, a private sector bank established in 1930 that
had itself merged in a bank in 1964, the Shri Jadeya Shankarling Bank. Then in 1985 UBI
merged in Miraj State Bank, which had been established in 1929. In 1999 the Reserve Bank
of India requested that UBI acquire Sikkim Bank in a rescue after extensive irregularities
had been discovered at the non–scheduled bank. Sikkim Bank had eight branches located in
the North–east, which was attractive to UBI.
UBI began its international expansion in 2007 with the opening of representative offices in
Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China. The next year,
UBI established a branch in Hong Kong, its first branch outside India. In 2009, UBI opened
a representative office in Sydney, Australia.
Union Bank has been playing a very proactive role in the economic growth of India and it
extends credit for the requirements of different sectors of economy. Industries, exports,
trading, agriculture, infrastructure and the individual segments are sectors in which the bank
has deployed credit to spur economic growth and to earn from a well-diversified portfolio of
assets.
At the end of March 2015, the Bank achieved total business level of Rs. 5,79,627 crores
(Rupees five lakh seventy-Nine thousand six hundred and twenty-seven crore).
In 2019 government announced that Andhra bank and corporation bank would be merged
into Union Bank of India, it is one of the largest Government owned Nationalised banks.
which has large network of 4,011 Branches across all locations in India along with that union
bank also installed 7000 ATMs across the country and it is quite likely that every person
easily accesses to ATM near their locations and it is 5 th largest public sector bank
SUGGESTIONS

➢ To increase the Banks in Rural areas

➢ To increase focus on Priority Sectors

➢ To reduce the charges on Credit Card facilities

➢ To promote awareness about RuPay card to Customers.

CONCLUSION
Union bank is positioning them as ‘the bank of future’. The position of a commercial bank
in the direction of universal banking frame work, a 6 – point positioning scale was use and it
was found that all sample banks were positioned on the upper half of the positioning scale.
Even the State bank of India and the ICICI bank, the largest bank in public sector and
private sector respectively, were also rated 3. However, the other banks like Bank of Baroda,
Punjab national bank and also new generation private sector banks like the Axis bank,
HDFC bank and Kotak Mahindra bank each had elevated themselves to a rating of above 3,
at least in one financial year, but was not successful in retaining this position and eventually
reverted to a rating of 3 in a next financial year itself. The RuPay card is used predominantly
in reference to the hard plastic cards they use every day in place of actual Bank notes. They
had come under different forms such as cash cards, credit cards, debit cards, prepaid card
and store card. RuPay is one of alternative to cash, and alternate Payment Gateway.
QUESTIONNAIRE

[Link] you know RuPay Card?

a) Yes b) No

2. Do you know products of RuPay Card?

a) Yes b) No

[Link] type of debit card you use?

a) Rupay b) Master or Visa

[Link] card is beneficial?

a) Yes b) No

5. Do you think that nearly everyone keeps a Debit/credit/ prepaid cars now a days? a)
Agree b) Disagree

6. Which type of Credit cards Preferred by banks to their customers?

a) RuPay b) master c) visa

[Link] you agree Rupay card is safe?

a) agree b) disagree

8. Which type of Currency, the Rupay card comes under?

a) plastic currency b) digital currency

[Link] card issued by banks to which type of Customers?

a) to all customers

b) to selected customers

c)to high class customers

[Link] Card is low cost maintenance is it True?


a) yes b) no

11. Rupay gateway operated by organization

a) NCPI b) UPI c) don’t know

[Link] is government owned or Private owned gateway?

a) government owned b) Private owned c) government private owned


[Link] main objective of Rupay card to introduce for

a) social welfare b) profit oriented

14. What is the colour mention on Ruapy logo?

a) tri colour b) single colour

[Link] you agree that RuPay gateway is better than other Gateways like Visa or Master
Card?

a) yes b) no
BIBLIOGRAPHY
Textbooks:

K.V. Nagaraj, Palleti jyotshna, D. Madhulatha, Rural farm credit, Himalaya publishers

Jyoti Prakash Rath, Rural and Farm credit, Kalyani publishers.

Jyoti Prakash Rath, central banking, Kalyani Publishers.

Websites:

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