Contract Management Webinar Series Guide
Contract Management Webinar Series Guide
SUCCESSFUL CONTRACT
MANAGEMENT
W EwB INAR SERIES
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Table of Contents
1 Introduction ................................................................................................3
1.1 Overview ............................................................................................................ 3
1.2 Learning outcomes ............................................................................................ 3
1.3 Who should attend? .......................................................................................... 3
2 Refresher: sourcing & contract management process ...................................4
2.1 Contract management as part of the Procurement Cycle ................................ 4
2.2 What contract management entails.................................................................. 7
3 Contract management basics .......................................................................8
3.1 The Disappointment Gap................................................................................... 8
3.2 Why is your contract not achieving as much value as it could? ........................ 9
3.3 The ongoing contracting problem ..................................................................... 9
3.4 Bridging the Disappointment Gap ................................................................... 10
3.5 Objectives of contract management ............................................................... 12
3.6 Critical drivers of good contract management ................................................ 12
3.7 Contract management at different levels ....................................................... 12
3.8 The characteristics of good practice................................................................ 13
3.9 Contract Law .................................................................................................... 14
3.10 Written v oral contracts................................................................................... 14
3.11 Privity ............................................................................................................... 14
3.12 Estoppel ........................................................................................................... 15
3.13 Document precedence .................................................................................... 16
4 Contract implementation ........................................................................... 19
4.1 What is a Contract Management Plan? ........................................................... 19
4.2 Key objectives in the implementation process ............................................... 19
4.3 Key steps in contract implementation ............................................................ 19
4.4 Implementation timeframes ........................................................................... 20
4.5 Managing transition ........................................................................................ 21
4.6 Managing stakeholders ................................................................................... 21
4.7 Transition issues .............................................................................................. 23
5 Creating win/win relationships .................................................................. 24
5.1 Typical relationships ........................................................................................ 24
5.2 From Foe to Friend - creating win/win relationships ...................................... 26
6 Communication management .................................................................... 30
6.1 Influencers on effective communication ......................................................... 30
6.2 Communication planning ................................................................................ 30
6.3 Email versus dialogue ...................................................................................... 31
Contract Management Webinar Series grosvenor management consulting 1
7 Performance management ........................................................................ 33
7.1 Why measure performance? ........................................................................... 33
7.2 Performance management concepts .............................................................. 33
7.3 Incentive regimes (rewards) ............................................................................ 34
7.4 Balanced Scorecard ......................................................................................... 34
7.5 Gainshare / Painshare ..................................................................................... 34
7.6 Payment for deliverables................................................................................. 35
7.7 Performance levels .......................................................................................... 36
7.8 KPIs must be ‘SMART’ ...................................................................................... 36
7.9 Measuring performance .................................................................................. 36
8 Managing risk ............................................................................................ 38
8.1 What is risk? .................................................................................................... 38
8.2 Managing risks ................................................................................................. 38
8.3 Contract risk management .............................................................................. 39
8.4 Prioritising the effort ....................................................................................... 40
8.5 Exercise: Typical risk associated with contract management ......................... 41
8.6 Exercise - thinking about risk ........................................................................... 42
9 Contract variations .................................................................................... 44
9.1 What is a variation? ......................................................................................... 44
9.2 What do you need to do? ................................................................................ 44
9.3 Initiation of a variation .................................................................................... 44
9.4 How to reduce variations ................................................................................ 45
10 Resolving disputes ..................................................................................... 46
10.1 Stop – and take a deep breath ........................................................................ 46
10.2 Resolving minor issues .................................................................................... 46
10.3 Resolving major issues..................................................................................... 47
11 Contract renewal and close-out ................................................................. 49
11.1 How to make a decision to extend / close-out? .............................................. 49
12 Conclusion, reflection and commitment to action ...................................... 50
12.1 Supportive behaviours..................................................................................... 50
12.2 Restrictive behaviours ..................................................................................... 50
12.3 Ten Golden Rules ............................................................................................. 50
1.1 Overview
Often, contract management is something that gets thrown at you. Without much
explanation of what is required. No training in how you monitor the supplier’s
performance. No understanding of how to avoid the biggest traps. But you just don’t
know what you don’t know!
You have signed up to our series of seven webinars which will cover everything you
need to know to make your contract management more successful.
This course book expands on what we have covered in the webinar series and will
give you in-depth explanations for every step of the contract management process.
Plan
• tender conditions
Decide on • draft contract
Go to
close-out /
market • SOR/SOW/specification
extension
• pricing structure
• contract management /
reporting / performance
Sourcing process framework
• tender response forms
• duration 6 to 9 months
• evaluation plan
• facilitated by Procurement
Services • tender briefings
Review • goal: a signed contract Award • respond to tender
questions
• tender lodgements
• compliance
Manage Implement • technical evaluation
• financial evaluation
• referee checks
Decide on
Go to
close-out /
market
extension
Plan
Decide on
Go to
close-out /
market
extension
• manage compliance
• stakeholder engagement
• communication
• risk management
• dealing with variations Review Award
• resolving issues and
disputes
• continuous improvement
• managing knowledge (eg
operations manual)
• contract administration and
payments Manage Implement
• manage handover to other
CM is required
Plan
Decide on
Go to
close-out /
market
extension
Manage Implement
Plan
Decide on
Go to
close-out /
market
extension
Can your contract evidence all of these outcomes? Who is responsible for achieving
them?
Decide on
close-out / robust and informed decision to extend the contract is made
extension timing of the decision does not preclude the option re-procure
When RFT documents are released to the market, the evaluation teams’
expectations of the market’s ability to both respond insightfully and then deliver the
contract, are high. Tender responses are developed by business developers whose
role it is to win contracts, not deliver them. Many evaluators report their
disappointment with the gap between the expectations set in the RFT and the
responses received.
The difference between the idealised future vision and the eroded actual
performance is the Disappointment Gap:
Performance
HIGH Commencement
Expected effort
and capabilities
Perform
Performance
Management
Framework Disappointment
RFT Response gap
(Sales related)
Actual
Eroded
Relationship
LOW Management
Over time, the client desires that costs go down while service goes up. Conversely,
the provider wants its revenue to increase without the need to add in extra
resources towards delivering services.
Provider Provider
Time
Until such time as the contract users trust the provider with their business as usual
needs, the prospects of their allowing the provider to innovate and improve, are
effectively nil.
The second is the loss of intellectual property. It occurs as the client loses those in
house staff who had the original knowledge and experience of the service. It also
arises from the random drift of intellectual property away from documented to tacit.
Too often when CMs from either side move on, incoming staff are told that (the
contract) is ‘not the way we do it anymore’.
HIGH
Commencement
LOW Relationship
Leadership
Both parties benefit in having a solid assurance through the life of the contract and
certainly by the intended expiry date; that the arrangement is being delivered at the
equivalent of current market practice. For example, if it was clear there was very
little additional value for money to be extracted from re-tendering and there was
considerable relationship capital between the parties; the resources and costs
associated with retendering could be used elsewhere. As organisations recognise
this possibility, redeployment of staff from intensive and repetitive contract
acquisition into contract management becomes possible.
Typically services contracts have 3-5 year terms. As organisations regularly vary their
strategic agenda, the tactical and operational responses of their organisations must
vary accordingly. Consequently contract objectives, critical success factors and key
performance indicators must vary.
The constituent document set comprising the contract should be structured in such
a way as to reflect appropriately the fixed and variable needs of the organisation. A
Strategy
Budget
accountability
Relationship Strategic level
Management
Group Health of
the relationship
Manage contract
incl performance, compliance and
commercials Contract
“bridge” to business
Contract management
Manager
Administer contract level
incl information mmgt, cost control,
“bridge” to procurement
Other issues to consider include the process of tasking the provider to undertake
work, the development and maintenance of operational manuals and ownership of
intellectual property and the implementation or transition process used to set the
contract up.
A contract can be defined as: “A legally binding agreement between two or more
parties.” Basically, contracts have the following main attributes:
Intention: the parties must intend that their promises create legally
enforceable obligations
3.11 Privity
Privity is an important concept as it applies to contract management. It essentially
means that only the parties of a contract can enforce the contract. In the real world,
this means that if you engage subcontractors via a head contractor, there is no
contractual relationship between you and the subcontractors.
3.12 Estoppel
It is important to recognise that if the contract is incomplete, vague or is varied by
conduct, the provider and not the principal may be more persuasive because of the
presumed bargaining position of the parties. So ensure specifications are clearly
written.
estoppel can occur if contract conduct differs from the “contract”
it is also known as “variation by conduct”
actual behaviour of the parties changes contract
almost certain it is occurring in most contracts (you know it happens if you
hear someone say “that’s not the way we do it anymore”)
the facts of the dealings contribute to the legal agreement
one of the most significant issues in contract management.
You inspect the construction site and the breach of contract becomes apparent.
However, you do not send out a letter to the contractor notifying them of the breach
of contract. The case ends up in court. What do you think the court will decide?
Good contracts clearly state what happens if one part of the contract contradicts
another and which part will take precedence. Quite often, the terms and conditions
of the contract take precedence over any clauses in the schedules, the attachments,
any documents incorporated by explicit reference or in invoices.
As the audit progresses it is clear that various apparently new services have been
included in the invoicing.
On checking you find that the new services are not covered in the tendered price
schedule and the provider’s invoices clearly state that: in the event that amounts
invoiced for new services aren’t rejected within 30 days of receipt by the client, they
form part of the contract.
Part 2 - There has been a strong reaction by the provider to your discussions with
their client account manager. In your determination to achieve the best outcome for
your company you review the service level agreement, pricing schedules, terms and
conditions of the contract and the tenderer’s original tender response. You note that
the precedence clause in the contract states:
Precedence
(a) the terms of the Contract and any Schedule, the Contract term prevails;
(b) the provisions of the Request for Tender and the Contract, the Contract
prevails; or
(c) the provisions of any delivery docket, invoice, account or other document of
the Service Provider, the Contract prevails.
Document your expectations now and discuss your approach to the negotiations:
determine how you will identify that you pay the tendered price
determine that you get the product or service you pay for
contract administration
regular review
Transition-in
Activities
Transition-out
Current New
provider provider
BAU
0 1 Months 2 3
Transition period
where fees may
overlap
Transition Full services
Commencement Commencement
(contract signing) (hand-over)
Who is a stakeholder? Any individual, team, group or organisation who has a vested
interest in the work you are doing.
There are some critical steps that should be taken to align stakeholders to the
change:
undertake stakeholder identification and analysis
for the stakeholder, identify
the current level of commitment
the desired level of commitment
identify actions to obtain desired level of commitment
set out communication strategies to achieve this
identify any risks and mitigation strategies apparent.
Focus on those stakeholders in the key players and keep informed category (ie, the
important ones), identify those that you need to move to obtain and maintain the
desired level of commitment.
High
Keep informed
Minimal effort High level of interest
Require minimal but low power to
information influence
Low High
Level of interest
Key players: This group has a high level of interest and high power to influence. This
group should be the focus of communications activities, the majority of which should
be face-to-face.
Keep satisfied: This group has a lower level of interest in the program of work, but is
very influential. It is essential to maintain close contact with this group, using face-
to-face communication where possible.
Keep informed: This group has a high level of interest but relatively low power to
influence your group’s project / activity. Regular updates should be given to this
group, keeping them apprised of developments.
Minimal effort: The stakeholders in this group require minimal information on the
project. Undue time and resources should not be expended on these stakeholders –
email updates will be adequate.
At its broadest level, the following list provides an indication of the types of issues
that should be addressed and an action plan developed on how to manage them.
records
work in Progress
new projects
tasking
performance management
stakeholders
assets and registers
procedures / Manuals
policies
systems
contacts
security
induction.
Ability to
meet
drivers
each party has clearly established each party knows and commits to the goals one integrated team consisting of client and elements of shared risk defined
responsibilities of the contract and to each other’s goals contract personnel is created joint sharing of liabilities for failure
client “monitors and inspects” provider requires a degree of trust the team has one set of goals joint sharing of gains from success
little or no trust required team often creates a separate organisational both sides share their goals and cost
entity for the life of the contract
requires extremely high levels of trust
requires a high degree of trust
often adversarial significant energy in communications and accountability is collective among the curve on benefits is logarithmic – based on
often creates disputes and sometimes “win-win” conflict resolution integrated team meeting and then exceeding goals
litigation occurs disputes typically resolved in some degree of both client and provider provider senior level essence of the relationship is to increase the
compromise and harmony sponsors to remove barriers to support the mutual profitability of both parties
contract objectives neither at the expense of the other
both sides plagued by cost overruns established for early positive intervention typically includes some incentive for requires extensive communication,
tasks often accomplished on schedule and exceeding goals collaboration, organisational commitment and
Trust can be regarded as the quantified belief by a trustor regarding the trustee’s:
competence
honesty
security
dependability.
That is to say that trust is confidence in the ability and intention of an agent to provide
correct information or perform promised actions, in other words it is a belief that is
built over time.
Implicit
trust
Competence
Consistency Experiential
Observations
trust
Transactions
Experimental
trust
The time period over which trust develops varies due to a number of variables. These
variables include the level of risk, the opportunity to display trusted behaviour and the
level of cooperation evident between the parties.
Cooperative
interaction for
improvement
Cooperation, Cooperative
trust and preparedness
interaction for
to understand other’s problem solving
aspirations and goals
Cooperation and
Cooperative
commitment to
interaction for
achieve shared
dispute resolution
goals
The identification of how you can influence and develop these drivers to achieve
better results will promote trust in the relationship.
Trust is built up over time and is enhanced when you do what you say you will.
Conversely, trust is diminished if you do not do what you say you will or you act
against your previous commitment.
Yes
but…
Partners A & B
Partners A & B
trust each other
Builds committed to
each other
Builds Continue
relationship?
relationship
TEST OF LOYALTY A needs B’s support
No
Gets it Doesn’t get it
Adds Loyalty
Bank Detracts
The above has been compared to personal relationships and similar rules would apply.
There are behaviours that you should practice and expect to see displayed in a
successful contract:
understand that the culture of the contract is often founded prior to contract
signature, based on the manner in which the requirement is contracted and act
accordingly
be clear before entering into the relationship in the contract what the
intentions of the other party are and the level of commitment required by their
executive and organisation
receive training on how to develop and manage an effective provider
relationship
participate actively in all relationship building activities and behaviours
work within a jointly agreed framework of acceptable behaviours and values
focus on the achievement of successful service delivery outcomes
Remember that for each stakeholder group, a different audience approach is required.
Step 1: Stakeholder identification and analysis as discussed in the previous section. The
outcome would be the stakeholder analysis and action chart
Step 2: Developing the communication strategy and detailed tactics and actions. The
outcome would be the communications pan identifying who is responsible for each
tactic and the date or period when these actions should occur.
Email is a tool for delivering text and setting down in writing the logic of a particular
issue. It is particularly useful for reaching out to multiple stakeholders (or at least to
their Inbox) and for confirming prior discussions.
An email will stimulate an interpretation from the reader and elicit a response, even if
that response is not to respond to the email. The down side is that you have no control
over this interpretation and the written word, particularly any email shorthand or
jargon, can easily be misinterpreted.
Dialogue between individuals either by phone, interview or meeting allows for those
intangible but critical characteristics of sound, feeling and tone to be conveyed to the
other party. This means that face to face communication is more ideal as it provides
Dialogue stimulates thinking on the part of the other party and results in feedback
(positive and negative) to which you as the messenger can respond. The result is
communication.
It is worth noting that research has been undertaken over the past 40-50 years into
communication and, while the analyses have different results, they have all
consistently demonstrated that between 70% & 90% of effective communication is
achieved by non-verbal signals.
It allows the CM to identify that the services being paid for are in fact being received.
Performance measurement outcomes can also assist CMs in marketing the benefits of
a contract to internal stakeholders and customers.
Similarly, the approach you take to performance management will affect the
relationship. A clearly defined performance management framework with roles,
responsibilities, performance measures, governance structures and schedules detailed
will assist the CM and the provider.
There are several widely used approaches to managing the performance of a contract.
These are as follows:
transparency / open book is where both parties operate in an environment of
openness and the financial accounts related to the services are made available
to the other party
balanced scorecard is an approach developed by Robert Kaplan and David
Norton from Harvard Business School; it measures achievement along four or
five categories that usually include financial, customer, process and
developmental lines
alliancing / partnering involves both parties operating in a collaborative way to
achieve shared objectives; the term is widely (and often erroneously) used
competitive tension is where two or more providers are given a catchment
area (physical or functional) and performance information is shared in an
attempt to encourage excellence
gainshare / painshare is where the provider is given the opportunity to share in
savings (“gain”) arising from the contract and share in losses (“pain”) for failure
(see below)
KPI 1 X
Target or
KPI 2 minimum
performance X
KPI 3 standard ?
Total
Link to profit or
length of
contract
By achieving the target or minimum performance standard set out in the contract, the
performance is calculated as a score. If the total of all key performance indicators
reaches an agreed threshold, then the provider is entitled to an incentive.
When the provider is able to demonstrate that savings have been achieved, an agreed
formula is used to calculate the share of savings to which it is entitled. Examples
Painshare works effectively in reverse and results in the provider having to pay a share,
or on occasion the full amount, of the additional cost or reimbursing for the savings
that were expected but not realised.
This model can work exceptionally well and requires a strong commitment from both
parties to make it work. The CM needs to be conscious of the effect that consistent
rejection of ideas for savings has on the incentive – it can cause quite opposite
behaviour.
Many gainshare / painshare models don’t work because they are poorly designed and
managed. Both parties need to allow for the ongoing adjustment of the baseline to
ensure that variations in the influencing attributes (eg, number of customers) are
addressed.
Gainshare / painshare requires that each initiative is measured. Initiatives and savings
calculations should be agreed in advance. The process is administratively effort
intensive. External independent only way to guarantee success and both parties should
abide by the umpire’s decision.
Examples:
100% completion of certain tasks
completion of operational plans / procedures
delivery plan submitted and accepted
MIS and reporting development.
versus
external benchmarking
internal comparisons between contracts
ensuring ‘like for like’ comparisons
need to find comparable services / goods / organisations
trend
Those attributes that should be measured are generally along the following lines:
cost
operational performance
risk
achievement of strategy.
The following model contemplates the scale and complexity of the contract as the
basis for this determination.
High
CONTRACT
SCALE
Low
High
CONTRACT COMPLEXITY
Service contracts can vary in complexity and scale, for example, a waste management
contract is high risk due to their large scale and high level of complexity, whereas
graffiti removal would be low risk due its low level of complexity.
Impact on Operations
LOWER HIGHER
EASY
Ease of Measurement
3 1
4 2
HARD
Assessing the extent of the impact on you only serves to identify the priority of
developing measurement tools and contract management strategies.
Pick one of the risks from above which is most applicable to your contract. Come up
with three DO NOTs that you want to steer away from to minimise the resulting risk
for your contract:
DO NOT…
DO NOT…
DO NOT…
Part 1: Write down in the spaces below what could happen (the risk event) and then
what the result of that risk event happening could be (consequence).
Part 3: Write down the things that you know that people SHOULD NOT DO if they want
to minimise the chance of these happening.
DO NOT…
DO NOT…
DO NOT…
There are some legitimate reasons for varying the contract, including changes in
technology, regulation or demand fluctuations.
How to vary the contract is described in the contract terms & conditions.
It is important to keep in mind that each variation affects the contract’s value for
money assessment.
If the provider initiated the variation, it is important to ensure that the variation is
valid (ie not already included as part of the current contract scope) and no ‘extras’ are
included so that the variation is kept to the bare minimum.
As you might have guessed, dispute resolution processes are the very last resort. Most
issues are minor issues and are picked up and resolved through:
performance management
escalation through governance structure
documentation
communication / relationship management.
Minor issues that are recurring frequently can become major and are an indicator
(perhaps) of a systemic failure on the provider or client side. A simple and quick
procedure is required to manage minor issues. A more formal issues resolution
procedure required for major problems.
At all times both parties should act cooperatively and certainly not hinder resolution of
the issue. You and your counterpart should maintain the shared objective identified in
the contract.
If you have hit a brick wall, escalating the issue through the governance structure of
your contract works really well:
use issues escalation to preserve your relationship with your counterpart
often just saying that you’ll “take it up with my boss” will resolve issue
important that each level of governance talks to their counterpart in the
provider’s organisation (ie my boss talks to your boss).
only when they have been unable to resolve directly with provider
use formal system (ie in writing) to report major issues
One party may seek relief from the contract due to any or the following
misrepresentation by the other party (eg, “we have the licence to install SAP
technology” when the other party does not have this)
In Australia, the most important legislation governing contract law is the Trade
Practices Act 1974 (Cth). Every state and territory parliament has passed fair trading
legislation that mirrors the Trade Practices Act.
Disputes and issues will always occur throughout the contract period. The real
challenge is to manage these effectively and professionally while still maintaining a
business relationship with the provider.
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